The reason for this rather unconventional approach is that at a time when many businesses are taking a measured approach to expansion, Suzuki’s dealer partners continue to invest in the brand, demonstrating their confidence in Suzuki Philippines and its long-term direction.

Leading the expansion is Elite North Autocars, Inc., headed by Dealer Principal Mr. Alejandrino Alexis P. San Juan, as the dealer group strengthens Suzuki’s presence in Cagayan Valley through two significant milestones on July 23, 2026.

The first is the groundbreaking of Suzuki Auto Iguig, a new full 3S (Sales, Service, and Spare Parts) dealership strategically located along the National Highway in Barangay Sta. Teresa, Iguig, Cagayan. Once completed, the facility will become the fourth Suzuki dealership under Elite North Autocars, further reinforcing the group’s commitment to expanding Suzuki’s reach in Northern Luzon.

On the same day, Elite North Autocars will also mark the relocation of Suzuki Auto Tuguegarao to its new 3S Satellite (3SS) facility along Cagayan Valley Road in Tuguegarao City. Having commenced operations in March 2025, the dealership now moves to a more accessible and prominent location with a larger showroom.

In the Visayas, Sakura Autoworld, Inc., under the leadership of Dealer Principal Mr. Jose Daniel R. Borromeo, continues to strengthen Suzuki’s presence through two major dealership developments. On August 5, 2026, Suzuki Auto Tacloban will officially relaunch at its new standalone 3S facility in Abucay, Tacloban City. The relocated dealership features upgraded sales and aftersales areas, including an expanded workshop designed to provide faster and more efficient customer service.

This will be followed on August 7, 2026 by the relaunch of Suzuki Auto Iloilo, where extensive renovation and expansion works have enhanced the dealership’s showroom and further distinguished its sales and aftersales operations. The facility will also feature an e Vitara charging station, supporting Suzuki’s preparations for the introduction of its future electrified vehicle lineup and demonstrating the dealer group’s readiness for the next generation of mobility.

Also taking place on August 7, 2026, Cebu Autocentrale Corporation, under the leadership of Dealer Principal Mr. Brian L. Chua, continues to invest in enhancing Suzuki’s brand image through the relaunch of Suzuki Auto SM Consolacion. Operating since 2017, the dealership has undergone a comprehensive renovation featuring updated corporate identity signages and facility improvements designed to provide customers with a more modern and welcoming showroom experience.

Meanwhile, Wheels, Inc., led by Dealer Principal Mr. Ramon T. Goh, is set to reopen Suzuki Auto Manila Bay in September 2026 following its relocation to a new facility in Pasay City. Originally established in 2006, the dealership has been relocated to a more strategic location that offers improved accessibility, enhanced customer safety, and more convenient parking, creating a refreshed dealership environment that better serves customers in Metro Manila.

Collectively, these developments highlight the continued confidence of Suzuki Philippines’ dealer partners in the brand and their shared commitment to investing in facilities that meet the evolving needs of customers while strengthening Suzuki’s nationwide presence.

Norihide Takei, Director and General Manager for the Automobile Division of Suzuki Philippines Incorporated, expressed his gratitude to the company’s dealer partners for their continued trust and commitment.

“The continued investments of our dealer partners reflect the strong trust and confidence they have placed in Suzuki Philippines and in the future of our brand. We are sincerely grateful to Elite North Autocars, Cebu Autocentrale Corporation, Wheels, Inc., Sakura Autoworld, Inc., and all our dealer partners for their unwavering support and commitment to growing with us.”

“Each new dealership, relocation, renovation, and facility enhancement represents more than an investment in infrastructure—it is a shared commitment to providing a better ownership experience for our customers and bringing Suzuki closer to more Filipino communities. We congratulate our dealer partners on these important milestones and look forward to achieving even greater success together as we continue to strengthen our network across the country.”