Interbrand’s Top Automotive Brands 2026 and Brand Value (Ranking Overall):

1. Toyota – USD 59.5 billion (9th)
2. Mercedes-Benz – USD 40.8 billion (20th)
3. BMW – USD 38.4 billion (22nd)
4. Hyundai – USD 25 billion (29th)
5. Honda – USD 19.4 billion (45th)
6. Tesla – USD 18.3 billion (50th)
7. Ferrari – USD 17.7 billion (51st)
8. Audi – USD 12.4 billion (65th)
9. Porsche – USD 12.4 billion (66th)
10. Volkswagen – USD 11.6 billion (71st)
11. Kia – USD 8.8 billion (87th)
12. BYD – USD 8.5 billion (89th)
13. Nissan – USD 7.2 billion (100th)

Hyundai Motor’s continued rise reflects ongoing strengthening of its mobility product lineup, progress in securing future growth engines such as physical AI and software-defined vehicles (SDVs), and deeper engagement with fans and audiences through creative campaigns worldwide.

“Seventeen consecutive years of brand value growth comes from customers who chose Hyundai and from the teams and dealer partners who earned that trust. Improving to fourth among automotive brands reflects both the strength of our products today and the technologies we are building for what comes next - software-defined vehicles and physical AI,” said José Muñoz, President and CEO of Hyundai Motor Company.

Hyundai’s product competitiveness was recognized through leading industry awards. The all-new Palisade was named the 2026 North American Utility Vehicle of the Year in January 2026, while the electrified flagship SUV Ioniq 9 was recognized as the World’s Best Large SUV at the 2026 Women’s Worldwide Car of the Year (WWCOTY) Awards. Global safety recognition followed, with the 2026 Hyundai Ioniq 9 earning the 2026 IIHS Top Safety Pick+ award and Euro NCAP’s highest safety rating.

The Tucson Hybrid further reinforced Hyundai’s product competitiveness, emerging as a key contributor to growth in global electrified vehicle sales. The model helped drive Hyundai’s expanding hybrid sales in 2025 and contributed to the company’s record quarterly hybrid sales performance in the first quarter of 2026. Building on this momentum, the company recently unveiled the all-new Tucson equipped with its next-generation hybrid system, further enhancing its competitiveness in the global SUV market.

For the full year 2025, Hyundai Motor sold 961,812 electrified vehicles globally, up 27 percent year-over-year, including 275,669 EVs and 634,990 HEVs. In the first quarter of 2026, electrified vehicle sales rose 14.2 percent from a year earlier to 242,612 units, with electrified vehicles accounting for 24.9 percent of total global sales and HEVs for 17.8 percent, both all-time quarterly highs.

Hyundai Motor also further established its leadership in physical AI and robotics. In January 2026, Hyundai Motor Group outlined human-centered AI Robotics strategy and mid- to long-term commercialization roadmap, while demonstrating technologies designed to advance the Group’s vision for physical AI and robotics.

In September 2026, Hyundai Motor Group showcased Atlas training at the Robotics Metaplant Application Center (RMAC), advancing preparations for its planned deployment at Hyundai Motor Group Metaplant America (HMGMA) beginning in 2028. Hyundai also continues to strengthen its strategic partnership with NVIDIA, contributing to Hyundai Motor Group’s broader physical AI-based manufacturing innovation such as the Saemangeum data center.

Hyundai continued to advance its autonomous mobility blueprint through Motional, which launched an Ioniq 5 robotaxi pilot service in Las Vegas in March 2026, laying the groundwork for Level 4 autonomous mobility commercialization.

The automaker also unveiled the Pleos software brand in early 2025, accelerating its shift toward autonomous driving and SDVs. In 2026, the Group revealed the production version of Pleos Connect, first applied to the new Grandeur in Korea in May, followed by a phased global rollout. The Group plans to equip approximately 20 million vehicles with Pleos Connect by 2030.