UAAGI Auto Group, the official distributor of Radar EV Pickup in the Philippines, adopts the global brand identity of Riddara, China’s best-selling new energy vehicle pickup brand. The move aligns the company’s electrified pickup portfolio under a consistent worldwide brand name, advancing Riddara’s mission of accelerating global market penetration and long-term international competitiveness.
Since entering the Philippine market in October 2025, the brand steadily built its local presence marked by brand and product launches, dealership development, test drive activities, participation in major automotive industry events, and an emerging community of owners. These milestones provide a solid foundation for the Riddara brand to further strengthen its market presence and accelerate its growth in the Philippines.
“Our customers chose this EV pickup for the outstanding value and performance it delivers, and that remains unchanged. Adopting the Riddara name aligns our Philippine operations with the brand’s global identity and reinforces our commitment to the strength, technology, and innovation behind it. This marks a defining step forward for the brand’s development, further strengthening its global presence and setting the stage for its next phase of growth in the Philippine market,” Rommel Sytin, UAAGI Auto Group Chairman said.
UAAGI Auto Group assures that current owners will continue to experience excellent customer care and aftersales services. All owner and vehicle records are carried over unchanged, and aftersales, warranty, parts, and dealer support remain 100 percent active.
The Riddara name shall be reflected across dealerships, brand and marketing communications. Its dealerships will continue to provide assistance and support, serving as their primary point of contact for any inquiries or service needs.
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