January 19, 2024

Ferdie Lasan Is Geely PH's New General Manager For Vehicle Sales


Sojitz G Auto Philippines Corporation, the exclusive distributor of Geely vehicles in the country continues its management revamp with the appointment of Ferdinand “Ferdie” Lasan as their new General Manager for Vehicle Sales.

After the appointment of a new president and CEO last January 1 in the person of Naoyuki Takeda, Lasan joins the Geely team bringing with him over two decades of experience in the automotive industry.

“I am very optimistic about the future of the brand with the able support of additional team members who are the perfect pieces to complement our capabilities in various aspects of Vehicle Sales. This new and revitalized Vehicle Sales team will reach greater heights for the brand in 2024 with the support of our dealerships nationwide,” said Lasan.

Naoyuki Takeda, President and CEO of SGAP, expressed his enthusiasm, stating, “As we embark on the journey of the upcoming year, we are mindful of the challenges that may arise. However, with unwavering confidence in the leadership of Ferdie, we believe that our eager and dedicated Vehicle Sales team is now well-equipped to face these challenges and lead us triumphantly towards achieving our goals. Together, we look forward to turning obstacles into opportunities and reaching new heights in the year ahead.”

Amidst the challenges faced by Geely in 2023, they still managed to sell 6,852 units. In just four years of operations, cumulative sales have reached 24,645 units.

14 comments:

  1. If am not mistaken geelys 2023 target sales were 10k units, not even 50% was achieved. Old, dated models didnot sold well

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  2. Geely is scrambling to replace their staff who previously f'd up

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  3. So much inventory at Calamba

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  4. Geely Ph should definitely focus more on aftersales...

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  5. Uly, in your article re Ph car sales, you indicated that Geely Ph sold more than 6,800+ units for 2023.

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    1. Sorry? Total vehicle sales is 6,852. 2,166 of them are passenger cars and 4,686 of them are commercial vehicles.

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  6. It might be time to have updates, bring in a new model and be more aggresive in marketing the cars.. New 2024 Coolray, and bring in the Starray or Monjaro maybe?

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    1. Updated versions of Coolray and Okavango are coming within this year in the Philippine market as these products are already introduced in Middle Eastern markets.
      Monjaro seems canceled due to pricing issues as Geely Philippines knows it'll be hard time competing against the 7 seater SUV GAC GS8 which is very popular now.
      Starray is likely coming as replacement to the aging Azkarra.

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  7. Geely Philippines already preparing for the local launches of New Coolray,New Okavango,Starray and Geometry C
    Good luck to them this 2024!

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  8. Won a ticket to board the sinking Geely Tiranic.

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  9. Don't think they can launch any new product with so much inventory around the corner of south super

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    1. New executives, same old dated cars = wont sell well. E buy 1 take 1 nlang pra maubos old stocks

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  10. Have to overhaul their brand reputation with longer warranty, guaranteed service unit if repair takes longer than 3 days

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