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December 11, 2023

Geely Philippines Appoints New President And CEO


Geely is starting a new chapter in the Philippines with the official appointment of a new President and CEO of distributor Sojitz G Auto Philippines (SGAP) effective January 1, 2024. Naoyuki Takeda (left in lead photo) brings with him an extensive background and experience in the Philippine automotive industry, making him the person to steer Geely in the right direction amidst the fast-evolving automotive landscape.

Takeda has been an integral part of the automotive sphere at Sojitz for quite a long time. As part of his recent assignment, he played a pivotal role at MMPC Auto Financial Services and JACCS Finance Philippines for over six years until 2022. His comprehensive understanding of various facets within the automotive industry positions him as a seasoned expert capable of navigating the challenges and opportunities in the Philippine market.

In a demonstration of collaboration and support, Will Wan (right in lead photo), Regional Sales Director from Geely Automobile International Corporation (GAIC), headquartered in China, graced the SGAP office to extend a warm welcome to Naoyuki Takeda.

“Mr. Takeda’s appointment as President and CEO of SGAP marks an exciting new era for Geely in the Philippines. His wealth of experience and strategic vision will be key in realizing our aspiration to introduce exciting models tailored to fit the evolving Filipino auto market, remarked Wan. This visit underscored Geely’s commitment to strengthening its presence in the Philippines and fostering a strong partnership with SGAP under Takeda’s leadership.

“I am honored to lead SGAP into this new era of growth and innovation. With the support of GAIC and our dedicated team, we look forward to introducing cutting-edge mobility solutions that will bring exceptional automotive experiences for the Filipinos while we will continue improving our customer service”, stated Takeda, expressing his anticipation for the exciting days ahead.

Takeda expressed gratitude towards the outgoing SGAP President and CEO, Yugo Kiyofuji, stating, “I am grateful for Mr. Kiyofuji’s contributions as he leaves SGAP to focus on other aspects of the auto business in Sojitz’ Headquarters in Tokyo where his distinct management capabilities are required. He has completed his mission in SGAP in a very short time, making vast improvements in the organization, particularly in various systems processes and parts availability.”

2 comments:

  1. Does this mean, parts problem is no longer that bad? >>"He has completed his mission in SGAP in a very short time, making vast improvements in the organization, particularly in various systems processes and parts availability.”

    ReplyDelete
  2. Looking forward to the updated versions of Coolray,Okavango,Geometry C EV and new Starray which are scheduled to be introduced in the Philippine market next year.
    Good luck to Geely Philippines and Sojitz

    ReplyDelete

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