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December 21, 2023

BSB Junrose Adds Schaeffler TruPower To Its Philippine Line-Up

BSB Junrose Corporation has welcomed another addition to its lineup of global parts supply brands it distributes: Schaeffler TruPower. A sub-brand of 75-year old German automotive supplies manufacturer, Schaeffler.

Already the biggest local distributor of Schaeffler, BSB Junerose added Schaeffler TruPower to its portfolio coinciding with its 55th anniversary in the country. Initially, they will be offering Schaeffler TruPower motorcycle lubricants.

“The Schaeffler TruPower 10W-40 Semi-Synthetic Motorcycle Lubricant is formulated to bring about advanced performance,” said Micah Shepard, Schaeffler President for Automotive Aftermarket, Asia-Pacific and President in Southeast Asia/ Pacific Region. “Aligned with the Schaeffler premium brand, Schaeffler TruPower Lubricants commit longer life and maintained performance.”

Shepard emphasized the advantage of Schaeffler being a major supplier of bearings to global motorcycle manufacturers such as Harley-Davidson to Honda, Yamaha, and others. “Schaeffler TruPower has formulated and tested its lubricants to be optimized with our bearings, engine, and transmission products. That is why internal friction is significantly reduced, bringing about optimum motorcycle performance and lifespan,” he explained.

Moreover, Shepard also underlined the importance of having a reliable distributor like BSB Junrose sharing proper know how to retailers. “Motorcycle owners may not always be familiar with maintenance products and supplies. It is always advisable for them to get guidance from a trusted retail shop manned by expert mechanics and people who have been trained to share technical guidance.”

“And of course, regular oil replacement or lubrication cycle should be observed. It is important to follow the regular maintenance schedule. Change filter and apply lubrication when necessary to help protect and prolong life of your vehicle,” Shepard added.

Schaeffler TruPower was first launched in India in 2020 before it was introduced in the Asia-Pacific. Aside from lubricants, the sub-brand also plans to grow its range to other product lines. According to Shepard, Schaeffler TruPower would soon expand its lineup of distributed products by BSB Junrose.

Newly-installed BSB Junrose President Ian Bangayan expressed gratitude upon formally welcoming Schaeffler TruPower to the company’s brand and product lineup. “We are happy to keep a strong business relationship with Schaeffler. The addition of Schaeffler TruPower extends that partnership that we look forward to maintain and further strengthen in more years to come. Our customers will surely benefit more from this,” he said.

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