Friday, April 13, 2007
When Carlos Ghosn announced the Nissan Revival Plan in 1999, rarely did he mention about making exciting cars. All he stressed were improved efficiency and increased cost cuts all in the name of reducing the Japanese company’s debt to zero. So why does the Nissan Murano exist? Having a well-balanced knowledge in costing and engineering, Ghosn knew that in order for his plan to succeed, he must change the way people look at Nissan. After all, it’s extremely difficult to sell a toaster for half a million pesos. And so, hot after the heels of the highly successful (and profitable) 350Z, it was time for Nissan to concentrate on a more voluminous market: the sport utility vehicle. In return, they got more than what they bargained for: it forever changed the way people looked at the Nissan brand.