In this latest episode of Nissan Philippines says the darndest things, the carmaker is now saying that the all-new Navara may not be arriving that soon for the local market.
“Nissan Philippines is aware of public speculation regarding the launch of the All-New Nissan Navara, following recent announcements for the Australian and New Zealand markets.While we cannot comment on future products, we would like to clarify that launches in other markets do not automatically indicate a local release, as Nissan carefully evaluates each market’s demands and conditions.Nissan constantly studies market trends to ensure that our offerings are aligned with local preferences and customer expectations. We appreciate the enthusiasm surrounding our global product line and look forward to sharing updates at the appropriate time.”
On the surface of this rather puzzling official statement, it seems Nissan Philippines is pretty much begging its customers not to hold out on buying the current Navara in anticipation of the all-new one; after all, it’s the one vehicle that’s keeping them afloat and relevant (volume-wise).
Seeing an all-new model being teased for release globally while a current-generation model is being sold locally is a normal part of any car business. But reading between the lines, Nissan’s global announcement of the all-new Navara may have caught Nissan Philippines by surprise too. It’s very likely that they haven’t implemented any sort of runout program—another common thing carmakers do—on the current Navara which may include additional discounts.
Another rumor also being floated around is that the all-new Mitsubishi Triton-based Navara will be sold first in markets which have more stringent tailpipe regulations such as Australia and Oceania. Meanwhile, the current Navara—the D23—will soldier on for a couple of more years in markets such as ASEAN and the Philippines. Another minor refresh may be on the table and might be joined by the Dongfeng-based Nissan Frontier Pro PHEV sourced from China.
Whatever the reason, Nissan Philippines is pleading, on knees at this point, for customers to buy their pickup truck.
Funny if the rumor about keeping the current Navara on sale in ASEAN for a few more years is true. Nissan will be selling four different versions of the Frontier/Navara around the world then.
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ReplyDeleteDumb move by Nissan to let Nissan Thailand to continue selling the outdated and ancient D23 Navara for another 3 to 5 more years
Prices of the Nissan Navara in the Philippine market are so expensive now that's why its sales are down
Nissan Frontier Pro PHEV came from Dongfeng is likely gonna marketed as a premium NEV pickup of Nissan
It makes sense for Nissan to make a statement like this if the Navara we are getting is a different model than the ones that will be sold in Oceania. Customers might be expecting that version of the Navara to reach our shores, but the one we will be getting will be a facelift of the current model. Nissan is probably just setting customer expectations to be not too high.
ReplyDeleteNissan panicking af, navara sales already halved after excise tax implementation
ReplyDeleteno more reason to buy pick up if its not affordable
Maybe because there are rumors that they Nissan will exit the PH market within the next 12 months...
ReplyDeletePickup truck demand must have cooled. Exacerbated by more choices in the market, what was once a sure sell is now starting to linger longer in the stockyard.
ReplyDeleteUnsold pre-excise tax Isuzu D-max trucks 🤝 Nissan Navara
DeleteWhos buying a Nissan these days anyway. Like buying a ticket to a sinking ship
ReplyDeleteI think the Thai Mitsubishi plant simply does not have the capacity if all the Navaras in the world were to be built there. The Navara is built not just in Thailand, but also in Mexico, Spain and South Africa. Given Nissan's financial situation, I'm sure they would've preferred to badge engineer the Triton since developing an all-new model that would be compliant to global eissions goals and safety would be too costly for them. But since the Mitsubishi plant is limited in capacity, the Triton-based Navara would be exclusive to Oceania only, where regulations are much stricter.
ReplyDeleteThe next best thing is to facelift the current Navara and label it as "new generation". Nissan can still continue operating their South Africa, Mexico, and Spain manufacturing plants and offer a 'new' generation model. Honestly, I think this is a decent idea since the teased Navara facelift (the one showed a few months ago) looks a lot better than the Triton-based Navara (teased a few days ago). The Triton also has a lot of kinks that needs ironing, being a new platform.
I think Nissan PH is just setting customer expectations for the next generation Navara with their statement, because while the Navara may not necessarily be flying off the shelves, they are still selling decently well here in the Philippines. Their dealers probably wouldn't be able to keep up with demand anyway if the Navara sold better lol.
A guy on another comment said Navara sales halved after the excise tax while you are saying it's doing fine. Where can one find these numbers? Google only gave results talking about strong Navara sales in Q1 2025, after that (past excise tax) there seems to have been no more news/publications.
DeleteThe Spain plant of the Navara closed years ago, you might have didn't notice it.
DeleteCan’t go wrong with either. Get the current Navara and get discounts. Get the upcoming Navara and it’ll sit on the same platform as the Mitsubishi Triton.
ReplyDeleteIf they plan to facelift the current Navara, I hope it comes also with a new engine. The YD25 is old and unrefined with poor economy. Even Dongfeng is using the Renault/Nissan M9T/YS23 already, which means it can be adapted for local fuel quality. Or use the 4N16 in the D23 platform, like what Nissan did with the Urvan in Japan.
ReplyDeleteIt'll still continue to use the ancient YD25 diesel engine
DeleteSeems like Nissan Philippines has. A serious problem.
ReplyDeleteIf the Philippines gets the Frontier Pro from. CHINA, I don't know what's gonna happen to Nissan Philippines. They have killed off many famous models like the Juke, X-Trail, Sentra, among others.
ReplyDeleteFrontier Pro is a PHEV pickup truck and it's totally different from the ancient decade old made in Thailand Nissan Navara that Nissan Philippines still sells in the market.
DeleteNissan Philippines allowed Dongfeng Philippines to sell the diesel powered and EV versions of the Rich pickup truck which is based on the Navara in the Philippine market
Considering the influx of Chinese-made pickups, I think Nissan should offer the Frontier Pro PHEV in the Philippines (positioned higher than Navara). Since it also has a 1.5L engine, it would benefit from lower import duties, and being PHEV, it will also benefit from local incentives like no coding.
DeleteSuch a ragebait biased article. Nowhere does it say Nissan is begging or pleading on knees to sell. Your favor on BYD is showing with your numerous paid articles. The Navara is tried and tested, selling well along the Terra. The problem is the excise tax that was removed by this failure of a government.
ReplyDeleteAlso very odd for a local office to comment on a global launch of a new product. Have a problem? Ask Nissan Philippines.
Deletelol at randomly bringing up BYD (thought I admit I have seen enough click-baity headlines here but-hey that's how you get clicks🤷♂️) but I bet that Toyota pays better with the sheer number of articles they put out. hehe
DeleteAnyway, which is it? Is the Navara selling well or is there a problem because of the excise tax?
It's curious that strong Q1 2025 sales (pre excise tax) were well publicized by Nissan but after that it seems that one cannot find sales numbers reported. 🤔
It’s almost November and Nissan hasn’t even announced the Magnite for the Philippines. Given Nissan’s financial woes and downsizing operations, is that A-segment SUV canceled for our market?
ReplyDeleteBegging is too harse words😔😔😔
ReplyDeleteHi nissan, beg on your knees please.. then i will buy haha
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