Toyota Motor Philippines capped off a great 2025 by cornering a 46.6 percent share of new car sales. While the company already issued its year-end report card, it still begs the question: what models did the heavy lifting? Well, wonder no more as the country’s number one car brand just shared the entire breakdown of its 229,447 units sold last year.
Before getting to the breakdown, some quick analysis first:
- The Top 5 best-selling nameplates—the Vios, Avanza, Hilux, Hiace, and Wigo already contributed 50.5 percent of Toyota Motor Philippines’ sales last year.
- While passenger car sales showed a huge 23.1 percent year-on-year decline, Toyota still managed to keep its leadership thanks in large part to the Vios which moved 27,811 units. The Wigo (19,063 units), and the newly launched Ativ (1,027 units) completed the podium places.
- Contrary to popular belief, vehicles built in collaboration with Daihatsu didn’t account for most Toyota Motor Philippines’ sales. In fact, combined—the Avanza, Wigo, Raize, Veloz, Yaris Cross, Rush, and Ativ—made up just 37.29 percent.
- Shifting consumer preference towards tall-riding SUVs and crossovers was clear. Compact and large sedan sales are now niche as the Camry and Corolla Altis combined accounted for just 714 units (0.31 percent) of sales. This is compared to, say, the Corolla Cross and RAV4 that moved a combined 5,740 units, enough for 2.5 percent share of all Toyotas sold in the Philippines last year.
- The trio of Gazoo Racing models moved a total of 236 units in 2025, wherein the GR Yaris was the best-seller with 144 units sold.
- Lexus sold 1,852 units last year where in the Top 3 nameplates being the Lexus NX (735 units), Lexus RX (312 units), and the Lexus LM (296 units).
- With Toyota launching the both the bZ4X and the GR Corolla in December, naturally, it only showed that two samples each were sold in 2025. Expect these numbers to grow modestly this year.
Here’s how Toyota Motor Philippines’ full-year 2025 sales shaped up:
2025 Toyota Motor Philippines Sales Breakdown (% of Total)
- Vios – 27,811 units (12.12%)
- Avanza – 24,704 units (10.77%)
- Hilux – 23,819 units (10.38%)
- Hiace – 20,526 units (8.95%)
- Wigo – 19,063 units (8.31%)
- Raize – 17,965 units (7.83%)
- Tamaraw – 17,542 units (7.65%)
- Innova – 16,112 units (7.02%)
- Veloz – 13,745 units (5.99%)
- Fortuner – 13,089 units (5.70%)
- Zenix – 7,187 units (3.13%)
- Yaris Cross – 5,950 units (2.59%)
- Corolla Cross – 4,793 units (2.09%)
- Liteace – 3,331 units (1.45%)
- Land Cruiser 300 – 3,134 units (1.37%)
- Rush – 3,111 units (1.36%)
- Lexus – 1,852 units (0.81%)
- Alphard – 1,663 units (0.72%)
- Ativ – 1,027 units (0.45%)
- RAV4 – 947 units (0.41%)
- Land Cruiser Prado – 887 units (0.39%)
- Camry – 510 units (0.22%)
- Coaster – 236 units (0.10%)
- Corolla Altis – 204 units (0.09%)
- GR Yaris – 144 units (0.06%)
- GR 86 – 79 units (0.03%)
- GR Supra – 11 units (0.00%)
- GR Corolla – 2 units (0.00%)
- bZ4X – 2 units (0.00%)
- Yaris – 1 unit (0.00%)
Sales numbers of DNGA Yaris Cross and TNGA Corolla Cross are down.
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