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January 23, 2026

New Car Sales Remained Flat In 2025, But Electrified Vehicles Really Took Off


New car sales ended flat in 2025 with 463,646 units sold based on the full year data released by members of the Chamber of Automotive Manufacturers of the Philippines (CAMPI) and Truck Manufacturers Association (TMA). 2025’s full-year figure is 0.8 percent lower than 2024’s 467,252.

If there’s a silver lining, once sales data is combined with non-CAMPI and TMA members, such as BYD, new vehicle sales reached 491,395 units—a 3.7 percent growth versus 2024’s 473,842 units.

According to a statement released by CAMPI, the overall industry delivered a modest growth last year due to the overall unfavorable market environment during the second half caused by a number of factors such as the reimposition of excise tax on pick-up trucks and several natural calamities experienced across the country.

Broken down, 92,924 Passenger Cars were sold accounting for 20.04%, a year-on-year decline of 23.1 percent, while Commercial Vehicles accounted for 79.96% of the market with 370,722 units—a 7 percent increase versus 2024.

2025 Philippine New Car Sales (Market Share, +/- 2024)
  1. Toyota – 229,447 units (49.49%, +5.2%)
  2. Mitsubishi – 86,808 units (18.72%, -2.6%)
  3. Suzuki – 21,984 units (4.74%, +7.9%)
  4. Ford – 21,784 units (4.7%, -22.2%)
  5. Nissan – 20,571 units (4.44%, -23.2%)
  6. Isuzu – 17,237 units (3.72%, -2.3%)
  7. Honda – 16,257 units (3.51%, 4.8%)
  8. Hyundai – 10,475 units (2.26%, -12.9%)
  9. MG – 8,715 units (1.88%, -3.3%)
  10. Kia – 7,810 units (1.68%, +16.7%)
  11. Foton – 3,116 units (0.67%, -12.9%)
  12. Tesla – 2,424 units (0.52%, NEW)
  13. Hino – 2,126 units (0.46%, -9.3%)
  14. GAC – 1,793 units (0.39%, -44.1%)
  15. Jetour – 1,791 units (0.39%, +5.2%)
  16. Mazda – 1,633 units (0.35%, -26.7%)
  17. Chery – 1,568 units (0.34%, -43.5%)
  18. Fuso – 1,461 units (0.32%, +8.1%)
  19. JMC – 1,405 units (0.3%, +38.8%)
  20. Changan – 1,052 units (0.23%, +0.5%)
  21. BMW – 950 units (0.2%, +16.6%)
  22. BAIC – 586 units (0.13%, NEW)
  23. Omoda & Jaecoo – 585 units (0.13%, NEW)
  24. Subaru – 569 units (0.12%, NEW)
  25. Mercedes-Benz – 563 units (0.12%, -25%)
  26. Other Brands – 251 units (0.05%)
  27. Jaguar Land Rover – 202 units (0.04%, -41.4%)
  28. Lynk & Co – 187 units (0.04%, NEW)
  29. VinFast – 115 units (0.02%, NEW)
  30. Honqi – 101 units (0.02%, NEW)
  31. Peugeot – 37 units (0.01%, -79.1%)
  32. Ferrari – 32 units (0.01%, +100%)
  33. Man Trucks – 5 units (0.00%, -66.7%)
  34. Volkswagen Trucks and Buses – 5 units (0.00%, 0.00%)

2025 Philippine New Passenger Car Sales (Market Share, +/- 2024)
  1. Toyota – 49,015 units (10.57%, -22.2%)
  2. Mitsubishi – 18,456 units (3.98%, -33.3%)
  3. Suzuki – 9,309 units (2.01%, -2.5%)
  4. Honda – 6,714 units (1.45%, +1%)
  5. MG – 4,287 units (3.58%, -.08%)
  6. Nissan – 1,466 units (0.32%, -72.8%)
  7. BMW – 950 units (0.2%, +16.6%)
  8. Mercedes-Benz – 542 units (0.12%, -26.5%)
  9. Mazda – 470 units (0.1%, -3.3%)
  10. Tesla – 381 units (0.08%, NEW)
  11. Kia – 337 units (0,07%, -43.2%)
  12. Changan – 241 units (0.05%, +33.9%)
  13. Ford – 217 units (0.05%, -28.9%)
  14. Other Brands – 148 units (0.03%)
  15. Jetour – 113 units (0.02%, -33.3%)
  16. Hyundai – 89 units (0.02%, +1,680%)
  17. Subaru – 70 units (0.02%, NEW)
  18. GAC – 64 units (0,01%, -42.3)
  19. Honqi – 23 units (0.00%)
  20. Jaguar Land Rover – 0 units (0.00%, -100%)
2025 Philippine New Commercial Vehicle Sales (Market Share, +/- 2024)
  1. Toyota – 180,432 units (44.74%, +16.4%)
  2. Mitsubishi – 68,352 units (17.73%, +11.2%)
  3. Ford – 21,567 units (7.99%, -22.1%)
  4. Nissan – 19,105 units (4.12%, -10.7%)
  5. Isuzu – 17,237 units (3.72%, -2.3%)
  6. Suzuki – 12,675 units (2.73%, +17.2%)
  7. Hyundai – 10,386 units (2.24%, -13.6%)
  8. Honda – 9,543 units (2.06%, +7.6%)
  9. Kia – 7,473 units (1.61%, +22.5%)
  10. MG – 4,428 units (0.96%, -5.6%)
  11. Foton – 3,116 units (0.67%, -12.9%)
  12. Hino – 2,126 units (0.46%, -9.3%)
  13. Tesla – 2,043 units (0.44%, NEW)
  14. GAC – 1,729 units (0.37%, -44.2%)
  15. Jetour – 1,678 units (0.36%, +12.2%)
  16. Chery – 1,568 units (0.34%, -43.4%)
  17. Fuso – 1,461 units (0.32%, +8.1%)
  18. JMC – 1,405 units (0.3%, +38.8%)
  19. Mazda – 1,163 units (0.25%, -33.3%)
  20. Changan – 811 units (0.17%, -6.5%)
  21. BAIC – 586 units (0.13%, NEW)
  22. Omoda & Jaecoo – 585 units (0.13%, NEW)
  23. Subaru – 499 units (0.11%, NEW)
  24. VinFast – 115 units (0.02%, NEW)
  25. Other Brands – 103 units (0.02%)
  26. Hongqi – 78 units (0.02%, NEW)
  27. Peugeot – 37 (0.01%, -79.1%)
  28. Mercedes-Benz – 21 units (0.00%, +50%)
  29. Man Trucks – 5 units (0.00%, -66.7%)
  30. Volkswagen Trucks & Buses – 5 units (0.00%, 0.00%)
  31. Daewoo Trucks & Buses – 1 unit (0.00%, -85.7%)
That said, December 2025 registered 47,371 units sold, making it the strongest monthly performance since 2017. 

“We attribute last year’s achievement to the aggressive promotional campaigns and the new product introductions from the various car brands which expanded consumer options especially in electrified and commercial vehicle segments," said Jose Maria Atienza, president of CAMPI.
 
Electrified vehicles (xEVs) made a significant impact with 58,905 units sold, accounting for 12 percent of the 2025 market from only 5.5 percent the previous year. Combined Battery Electric (BEV), Plug-In Hybrid (PHEV) and Hybrid Electric (HEV) vehicle sales grew 142.5 percent versus 2024. This, says Atienza, highlights the public's growing acceptance and demand for electrified technologies. 

Other sub-segments such as the one-ton+ Multi-Purpose Vehicles, also contributed positively to the industry’s 2025 performance, with a 76.6 percent increase compared to 2024. Models in this category include Toyota Tamaraw, Mitsubishi L300, and Isuzu Traviz, among others.

This is a developing story.
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