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January 22, 2026

DENZA Announces Its 4 Inaugural Dealers


After announcing its entry into the Philippine market, BYD’s premium New Energy Vehicle brand, Denza is set to hit the ground running with the signing of four inaugural dealerships.

Denza’s initial dealer partners are Denza Alabang and Cebu, operated by ACMobility Premium Dealership, Inc.; Denza Makati operated by Harmony New Energy Auto Service (Philippines) Ltd. Corporation; and Denza Greenhills operated by E-Vantage Motors, Inc.

The formal signing of these four Denza dealerships brought together leaders from BYD Asia-Pacific Auto Sales Division and Denza Philippines.

Speaking on Denza’s global direction, Liu Xueliang, General Manager of the BYD Asia-Pacific Auto Sales Division, shared how the brand continues to gain traction across international markets by redefining what modern premium means in the age of electrification.

“Across Asia-Pacific, we’ve seen strong momentum for Denza as more markets embrace premium new energy vehicles. That experience gives us confidence in the Philippines, where consumers are increasingly sophisticated and ready to engage with a brand that combines intelligent technology with refined design and comfort,” said Liu.

For the local market, Adam Hu, Country Head of BYD & Denza Philippines operations, outlined the brand’s direction and reaffirmed its long-term commitment. He emphasized that Denza Philippines is the sole distributor of the brand locally, with a clear strategy focused on sustainable growth rather than short-term volume.

“Our role in the Philippines is to build Denza the right way—with leadership, clarity, and long-term intent. We’re not here simply to introduce vehicles, but to establish a premium brand that Filipino customers can trust and grow with over time,” he explained. “The Philippine market is advancing rapidly and is ready for a new expression of premium. Our responsibility as brand leaders is to introduce Denza in a way that reflects local expectations while staying true to its global standards.”

Denza already has plans in place to further expand its dealership footprint in 2026, alongside the gradual introduction of a broader portfolio of its premium NEVs across key vehicle segments. Each introduction, he noted, will be intentional and aligned with the brand’s philosophy.

The launch line-up of Denza Philippines will comprise the Denza B5, Denza B8, and the Denza D9. These vehicles will be officially launched on February 27.

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