Lyka brings more than 13 years of experience in automotive and mobility communications, with deep expertise in brand strategy, public relations, and marketing communications. Prior to joining Nissan Philippines, she held key communications roles with leading automotive brands, including Honda Cars Philippines, Inc. and BMW Philippines under SMC Asia Car Distributors Corp., where she supported brand marketing initiatives, managed media relations, and led communications for new vehicle launches in the Philippine market.

Throughout her career, Lyka has led teams in developing integrated communications programs and executing brand initiatives aimed at strengthening market presence and driving audience engagement.

In her new role, Lyka will lead Nissan Philippines’ communications strategy, overseeing brand communications, as well as media and stakeholder relations, to support the company’s growth and positioning in the Philippine market.