The Top 10 finalists for the 2026-2027 Japan Car of the Year (JCOTY) have been announced. From an initial list of 33 cars, the 60-member selection committee composed of Japan’s print, broadcast, and online media, chose the ten vehicles which are now vying for Japan’s highest automotive honor.
This year, the selection is composed of five domestic brands: Suzuki, Toyota, Nissan, Honda, Mazda, and four import brands: BMW, BYD, Kia, and Volvo.
Among those vehicles shortlisted for the JCOTY, a couple of them are available in the Philippines: the RAV4, the CX-5, and the PV5.
The sixth-generation RAV4 has been a big hit for Toyota. It combines a robust exterior style reflecting an authentic SUV spirit with an interior focusing on functionality and user-friendliness. It also has enhanced levels of technology and safety with a new infotainment system (powered by the Arene OS) and Toyota Safety Sense 4.0.
Underneath, Toyota has fitted the all-new RAV4 with a newly-developed self-charging hybrid system. The system develops 239 horsepower. The driving force can also be split from 100:0 to 20:80 (front to rear) thanks to an E-Four electric all-wheel drive system. Read our review.
Meanwhile, the CX-5 represents the start of a new era for Mazda’s compact SUV. Building on its driver-centric foundation, it offers a more confident design, enhanced interior comfort, and greater everyday usability. The “Wearable Gear” philosophy reflects how it fits into different lifestyles naturally making it functional yet stylish, urban yet ready for active use.
Powering it is a 2.5-liter e-Skyactiv G producing 181 horsepower. The engine has been specifically tuned to deliver more low- and mid-range torque than its predecessor. The M Hybrid system also supports better fuel efficiency while maintaining the responsive and engaging drive that Mazda’s known for. Read our review.
Finally, there’s the Kia PV5. The first in Kia’s commercial vehicle centric E-GMP.S series, it’s an all-electric van that focuses on flexibility in both body applications and manufacturing. On top of that, it wears the brand’s Opposites United philosophy fusing high-tech design elements with ease of repair. This carries over to the inside with its durable, easy-to-clean, and sustainable materials.
Already a winner of the 2026 International Van of the Year, the PV5 is powered by a front-driven permanent magnet synchronous motor putting out 163 horsepower and 250 Nm of torque. Its 51.5-kWh battery is capable of traveling over 380 kilometers on a single charge (NEDC). Read our first drive.
The Toyota RAV4, Mazda CX-5, and the Kia PV5 are joined by the Suzuki e Sky, Nissan Elgrand, Nissan Kicks, Honda Super One, BMW iX3, BYD Racco (Sea Otter), and the Volvo ES90.
Of note, it marks the second time BYD has been shortlisted for the JCOTY. The first was with the BYD Seal EV in the 2024-2025 selection where it ultimately finished eighth.
The 2026-2027 Japan Car of the Year winner will be announced on December 3.

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