A lot is expected from the all-new Toyota RAV4.  Aside from being the newest offering in the compact SUV segment, this model was responsible for popularizing the concept of the “cute-ute” way back in the 1990s.  The second iteration caused an equal amount of awe with Toyota pushing the RAV4’s styling to a new direction.  Compared to its perennial rival, the Honda CR-V, the RAV4 looked more advanced with its rakish design and exaggerated features be it the Mk. I or Mk. II models.  Having found the right success recipe though, Toyota decided to play it safe with the Mk. III.  Designers and engineers toyed around with the standards set by its predecessor—a good starting point, considering RAV4s were always handsome and always driver-oriented.

Visions of Mercedes-Benz usually involve long stately limousines, flashy roadsters, or Kimi Raikkonen’s own chrome-plated weekend drive.  What to make then of this, a stubby hatchback that proudly displays a large three-pointed star on its snout?  Mercedes’ ad campaign ostensibly states that this car is for everybody—moms, dads, families, lovers, young and old.  That immediately raised the alarm: any such formula usually results in a muddled product suitable for nobody.  Those contemplating a first purchase of a Mercedes via the B-Class can take heart: the ad planners may be sending out mixed messages, but the product itself is well suited for its particular audience.

As early as three years into its life, Audi was pressured to come out with a new A4.  When Audi engineers were already beginning to reach the same levels of driver satisfaction and build quality as the E46 3 Series, the new E90 3 Series was already on its way.  Knowing all too well that the goal post was once again moving towards BMW's direction, the folks at Ingolstadt had to work fast.  This was in 2002.