Beauty takes a moment to notice, but a lifetime to enjoy; it’s the first thing that everyone notices and the one the leaves the strongest impression. Great design is what elevates good cars into instant classics. For Hyundai, they’ve found their calling with Fluidic Sculpture, the iconic design philosophy that has won them praise and accolade the world over.
First seen in the sixth-generation Sonata executive sedan, Fluidic Sculpture pursues to embody “living beauty” which has elements inspired by nature. Its dynamic expression and strong, yet sophisticated lines show Mother Nature’s vibrant energy.
With Fluidic Sculpture 2.0, Hyundai’s design began another journey of evolution. Seeking beauty through value and perfection, the carmaker re-defined beauty as something beyond the aesthetic. From its singular hexagonal grille and Premium Touch interior, it’s not just visual, but tactile and auditory as well. It’s perfection—in each of the five senses.
The Hyundai Kona is the newest member of the Hyundai SUV family that captures Fluidic Sculpture 2.0. Its front-end is expressive and powerful, with its split-light design, cascading grille, and muscular-sculpted shape and lines. Its contrasting fender cladding, meanwhile give it a wide, stable stance. Stepping inside, the design theme reflects the exterior as well with its smooth, contoured surfaces.
It’s become definitive in its segment that it’s been recognized at the Red Dot Design Awards. A world-renowned prestigious award evaluating a product’s functionality, durability, level of innovation, and overall quality under aspects of both form and function, the Hyundai Kona gained recognition for outstanding design and innovation in the realm of SUV and off-road design.
In addition, the Kona has been awarded with the iF Design Awards this year. An arbiter of quality and one of the most important design awards in the world, the Kona has been recognized in the Automobiles/Vehicles category.
Both awards recognize the Hyundai Kona’s design philosophy as well as its head-turning appeal. Just as its namesake, Kona in Hawaii, is filled with breathtaking sights and sounds of nature, the Hyundai Kona is the perfect partner in all your #KonaMoments—the exact moment when you see something so captivating that the world just stops. Life’s beauty is celebrated with the all-new Hyundai Kona.
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