Raj will be based in Manila and will report to Pedro Simoes, managing director, Ford Philippines. He replaced Joyce Laxamana who has been appointed Parts Supply and Logistics Director, Ford ASEAN.

In his role, Raj will be responsible for leading Ford’s aftersales operations in the Philippines, including enhancing the ownership and aftersales experience, driving service retention through data-driven initiatives, and fostering strong relationships with dealer partners to better serve Ford customers.

“Raj’s expertise in data analytics and his customer-centric approach have already delivered significant results for our operations. His leadership will be pivotal as we continue to modernize our service offerings, build long-term loyalty with our customers, and enhance the Ford ownership experience with focus on aftersales,” said Simoes.

Raj joined Ford Motor Company in 2020 and brings over 15 years of extensive experience in service processes, aftersales planning, and data analytics. Prior to his role in the Philippines, Raj held key positions in retail marketing and sales operations within Ford International Markets Group (IMG). He led the Likelihood to Service (LTS) AI/ML-driven campaign, which delivered a three-fold improvement in service conversions, and led strategic retention initiatives in South Africa.

Raj earned a Bachelor of Engineering (BE) in Automobile Engineering from the Madras Institute of Technology, Chennai, in 2010.