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January 23, 2026

New Car Sales Remained Flat In 2025, But Electrified Vehicles Really Took Off


New car sales ended flat in 2025 with 463,646 units sold based on the full year data released by members of the Chamber of Automotive Manufacturers of the Philippines (CAMPI) and Truck Manufacturers Association (TMA). 2025’s full-year figure is 0.8 percent lower than 2024’s 467,252.

If there’s a silver lining, once sales data is combined with non-CAMPI and TMA members, such as BYD, new vehicle sales reached 491,395 units—a 3.7 percent growth versus 2024’s 473,842 units.

According to a statement released by CAMPI, the overall industry delivered a modest growth last year due to the overall unfavorable market environment during the second half caused by a number of factors such as the reimposition of excise tax on pick-up trucks and several natural calamities experienced across the country.

Among CAMPI-TMA members, broken down, 92,924 Passenger Cars were sold accounting for 20.04% of total new vehicles sold; a year-on-year decline of 23.1 percent (120,770 units in 2024). Commercial Vehicles accounted for 79.96 percent of the market with 370,722 units—a 7 percent increase versus 2024 (346,482 units).

2025 Philippine New Car Sales (Market Share, +/- 2024)
  1. Toyota – 229,447 units (49.49%, +5.2%)
  2. Mitsubishi – 86,808 units (18.72%, -2.6%)
  3. Suzuki – 21,984 units (4.74%, +7.9%)
  4. Ford – 21,784 units (4.7%, -22.2%)
  5. Nissan – 20,571 units (4.44%, -23.2%)
  6. Isuzu – 17,237 units (3.72%, -2.3%)
  7. Honda – 16,257 units (3.51%, +4.8%)
  8. Hyundai – 10,475 units (2.26%, -12.9%)
  9. MG – 8,715 units (1.88%, -3.3%)
  10. Kia – 7,810 units (1.68%, +16.7%)
  11. Foton – 3,116 units (0.67%, -12.9%)
  12. Tesla – 2,424 units (0.52%, NEW)
  13. Hino – 2,126 units (0.46%, -9.3%)
  14. GAC – 1,793 units (0.39%, -44.1%)
  15. Jetour – 1,791 units (0.39%, +5.2%)
  16. Mazda – 1,633 units (0.35%, -26.7%)
  17. Chery – 1,568 units (0.34%, -43.5%)
  18. Fuso – 1,461 units (0.32%, +8.1%)
  19. JMC – 1,405 units (0.3%, +38.8%)
  20. Changan – 1,052 units (0.23%, +0.5%)
  21. BMW – 950 units (0.2%, +16.6%)
  22. BAIC – 586 units (0.13%, NEW)
  23. Omoda & Jaecoo – 585 units (0.13%, NEW)
  24. Subaru – 569 units (0.12%, NEW)
  25. Mercedes-Benz – 563 units (0.12%, -25%)
  26. Other Brands – 251 units (0.05%)
  27. Jaguar Land Rover – 202 units (0.04%, -41.4%)
  28. Lynk & Co – 187 units (0.04%, NEW)
  29. VinFast – 115 units (0.02%, NEW)
  30. Hongqi – 101 units (0.02%, NEW)
  31. Peugeot – 37 units (0.01%, -79.1%)
  32. Ferrari – 32 units (0.01%, +100%)
  33. Man Trucks – 5 units (0.00%, -66.7%)
  34. Volkswagen Trucks and Buses – 5 units (0.00%, 0.00%)
2025 Philippine New Passenger Car Sales (Market Share, +/- 2024)
  1. Toyota – 49,015 units (10.57%, -22.2%)
  2. Mitsubishi – 18,456 units (3.98%, -33.3%)
  3. Suzuki – 9,309 units (2.01%, -2.5%)
  4. Honda – 6,714 units (1.45%, +1%)
  5. MG – 4,287 units (3.58%, -0.8%)
  6. Nissan – 1,466 units (0.32%, -72.8%)
  7. BMW – 950 units (0.2%, +16.6%)
  8. Mercedes-Benz – 542 units (0.12%, -26.5%)
  9. Mazda – 470 units (0.1%, -3.3%)
  10. Tesla – 381 units (0.08%, NEW)
  11. Kia – 337 units (0,07%, -43.2%)
  12. Changan – 241 units (0.05%, +33.9%)
  13. Ford – 217 units (0.05%, -28.9%)
  14. Other Brands – 148 units (0.03%)
  15. Jetour – 113 units (0.02%, -33.3%)
  16. Hyundai – 89 units (0.02%, +1,680%)
  17. Subaru – 70 units (0.02%, NEW)
  18. GAC – 64 units (0,01%, -42.3)
  19. Hongqi – 23 units (0.00%)
  20. Jaguar Land Rover – 0 units (0.00%, -100%)
2025 Philippine New Commercial Vehicle Sales (Market Share, +/- 2024)
  1. Toyota – 180,432 units (44.74%, +16.4%)
  2. Mitsubishi – 68,352 units (17.73%, +11.2%)
  3. Ford – 21,567 units (7.99%, -22.1%)
  4. Nissan – 19,105 units (4.12%, -10.7%)
  5. Isuzu – 17,237 units (3.72%, -2.3%)
  6. Suzuki – 12,675 units (2.73%, +17.2%)
  7. Hyundai – 10,386 units (2.24%, -13.6%)
  8. Honda – 9,543 units (2.06%, +7.6%)
  9. Kia – 7,473 units (1.61%, +22.5%)
  10. MG – 4,428 units (0.96%, -5.6%)
  11. Foton – 3,116 units (0.67%, -12.9%)
  12. Hino – 2,126 units (0.46%, -9.3%)
  13. Tesla – 2,043 units (0.44%, NEW)
  14. GAC – 1,729 units (0.37%, -44.2%)
  15. Jetour – 1,678 units (0.36%, +12.2%)
  16. Chery – 1,568 units (0.34%, -43.4%)
  17. Fuso – 1,461 units (0.32%, +8.1%)
  18. JMC – 1,405 units (0.3%, +38.8%)
  19. Mazda – 1,163 units (0.25%, -33.3%)
  20. Changan – 811 units (0.17%, -6.5%)
  21. BAIC – 586 units (0.13%, NEW)
  22. Omoda & Jaecoo – 585 units (0.13%, NEW)
  23. Subaru – 499 units (0.11%, NEW)
  24. VinFast – 115 units (0.02%, NEW)
  25. Other Brands – 103 units (0.02%)
  26. Hongqi – 78 units (0.02%, NEW)
  27. Peugeot – 37 (0.01%, -79.1%)
  28. Mercedes-Benz – 21 units (0.00%, +50%)
  29. Man Trucks – 5 units (0.00%, -66.7%)
  30. Volkswagen Trucks & Buses – 5 units (0.00%, 0.00%)
  31. Daewoo Trucks & Buses – 1 unit (0.00%, -85.7%)
Electrified vehicles (xEVs) made a significant impact with 58,905 units sold (32,489 units from CAMPI-TMA members), accounting for 12 percent of the 2025 market from only 5.5 percent the previous year. Combined Battery Electric (BEV), Plug-In Hybrid (PHEV), and Hybrid Electric (HEV) vehicle sales grew 142.5 percent versus 2024.

All sub-segments in the Commercial Vehicle segment showed growth in 2025 save for Medium-Duty Trucks & Buses (Category IV which dropped 7.1 percent). Others, such as Category I (AUVs, MPVs) is up 7 percent to 87,731 units; Category II (Light Commercial Vehicles including pickup trucks and SUVs) up 7.2 percent to 271,630 units; Category III (Light-Duty Trucks & Buses) up 1.83 percent to 6,783 units; and Category V (Heavy-Duty Trucks & Buses) up 20.5 percent to 888 units.

“We attribute last year’s achievement to the aggressive promotional campaigns and the new product introductions from the various car brands which expanded consumer options especially in electrified and commercial vehicle segments," said Jose Maria Atienza, president of CAMPI.

Last December, 47,371 new vehicles were sold (42,870 units from CAMPI-TMA members), making it the strongest monthly performance since 2017. Toyota led all brands with 23,895 units sold (55.74 percent market share) followed by Mitsubishi with 7,556 units sold (17.63 percent market share) and Suzuki in third with 2,002 units (4.67 percent market share).
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11 comments:

  1. AnonymousJanuary 23, 2026 at 7:07 PM

    Hybrids & EV's are starting to dictate the flow of vehicle sales in our country. Those who's stubborn to follow the trend will be left out. Well, except of course for the utility vehicle segment.

    ReplyDelete
    Replies
    1. AnonymousJanuary 24, 2026 at 5:46 PM

      "Those who's stubborn to follow the trend will be left out."
      While we are fence sitting, you guys play the guinea pigs of EV manufacturers for now. Cheers!

      Delete
    2. AnonymousJanuary 25, 2026 at 12:12 PM

      Guinea pigs huh? Many EU companies have already been successful in making good and affordable EVs. These are amongst the oldest car companies out there.

      I think the 'experiment' is already finished and those ignoring the results (and the rising market demand) will be left fighting over the shrinking market of petrol-exclusive customers.

      Delete
    3. AnonymousJanuary 25, 2026 at 6:15 PM

      Where is BYD

      Delete
    4. Ulysses AngJanuary 26, 2026 at 7:09 AM

      BYD isn't in the list, because they're not a member of CAMPI and did not provide a data breakdown.

      They were, oddly enough, included in the full-year sum in the press release.

      Delete
  2. AnonymousJanuary 23, 2026 at 8:16 PM

    Excise tax on pickup trucks badly hurt the sales of Ford,Nissan,Isuzu and Foton.

    ReplyDelete
  3. Traffic ConstableJanuary 24, 2026 at 1:48 PM

    Ford's only sedan, Mustang sold 217 units? That's a lot. While Jetour had 113 sedan units in the list. What sedan does Jetour have in the market?

    ReplyDelete
    Replies
    1. Ulysses AngJanuary 25, 2026 at 6:36 AM

      Ice Cream, for sure. I don't know if they classify the X50 as a passenger car.

      Delete
  4. AnonymousJanuary 24, 2026 at 5:50 PM

    "2025 Philippine New Passenger Car Sales (Market Share, +/- 2024)
    Toyota – 49,015 units (10.57%, -22.2%)"

    Did Daihatsu's err Toyota's bland, overpriced passenger cars succumbed to the EV competitors?

    ReplyDelete
    Replies
    1. Ulysses AngJanuary 25, 2026 at 6:37 AM

      More like the passenger car segment is shrinking by a lot.

      Delete
  5. AnonymousJanuary 25, 2026 at 9:10 AM

    For personal use sedans a dying breed. Taxis keep it alive

    ReplyDelete

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