A bit of trivia: I almost ended up working for Ford as a product planner sometime in the 2000s. Though I passed all the interviews and even got an offer, the Blue Oval’s then marketing guy decided I’d be better off continuing my career as a motoring journalist, and that’s exactly what I’ve been doing for close to 30 years now. Now, I write about cars for a living, I still can’t help but look at the presence of products and its features the way a product planner would. Does it make sense? Does it contribute to the brand’s overall image? Is it priced right?
