Search CarGuide.PH

January 3, 2024

Did A Ford Dealer Group Just Leak The Bronco's Philippine Arrival This 2024?

Update 2: Ford Philippines has confirmed that the Bronco is arriving.

Update: Autohub Group took down their post, but we happened to still get a screen shot. See below.

Roughly four years after its global debut and a year after it was cleared for release to international markets, is 2024 finally the year the Philippines will see the Ford Bronco?

In a straightforward and non-cryptic post, one of the largest Ford dealer groups in the country, Autohub Group posted a photo of the Go Over Any Terrain (GOAT) mid-sized SUV with a single emoticon for its caption (see post below). Separately, Autohub Group’s management shared the same image on their personal Facebook pages confirming that it is “coming soon.”

The post didn’t come with specifics and the photo was grabbed straight from Wikipedia, but this latest piece of news may signify the impending release of the SUV.

Last year, Ford received the go signal to launch the Bronco for international markets in two trims: the Bronco Outer Banks and Bronco Badlands. Either way, it’s powered by a 2.7-liter V6—an engine that’s already received regulatory approval in the Philippines. This engine produces 335 horsepower at 5,250 rpm and 563 Nm at 3,100 rpm. The transmission is a 10-speed automatic.

The Bronco is built on a platform shared with the Everest/Ranger but has been stiffened with seven crossmembers. The High-Performance Off-Road Stability Suspension (HOSS) features long-travel independent wishbones at the front, and a solid five-link rear axle with long travel springs. Its suspension travel is rated at up to 259 mm. The Bronco Badlands also has Bilstein dampers with position-sensitive external reservoirs.

The Bronco Outer Banks and Bronco Badlands is differentiated mainly by its four-wheel drive system. The former has a two-speed electronic transfer case, while the latter adds a front locking differential and anti-roll disconnect system for maximum articulation over challenging terrain.

The export version of the Bronco features a revised front profile due to different pedestrian safety rules. Features include an 8-inch partial TFT display, a 12-inch LCD center touchscreen with SYNC 4, Apple CarPlay and Android Auto, and a B&O Premium Sound system with 10 speakers.

As mentioned, Ford Philippines has yet to make any official announcement about the Bronco. When it does, expect it to arrive in limited quantities given that Ford’s still trying to play catchup in terms of protection (it was hampered by the global semiconductor shortage). Of course, possible pricing is also a closely guarded secret. That said, expect Ford to undercut parallel imports which have been selling the Bronco Badlands for as much as P 7 million.


  1. At least it looks better than the FJ Cruiser.

    1. Too bad you can't afford an FJ Cruiser

    2. Are you really comparing it to car that's been released more than a decade ago?

  2. Been waiting for this to officially arrive here. I'd get one if they price this @ 4m or lower.


Feel free to comment or share your views. Comments that are derogatory and/or spam will not be tolerated. We reserve the right to moderate and/or remove comments.