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January 11, 2024

Ford Philippines Sales Breach 30,000, Posts 27 Percent Growth In 2023

Ford Philippines has had a strong 2023, driven by its next-generation line-up—the Ranger, Everest, and Territory. The carmaker breached the 30,000-sales mark last year; the first time in six years. It is also Ford’s third highest full-year retail sales achievement in 10 years.

Full-year sales grew 27 percent to 31,320 units. The Ranger was the best-selling Ford vehicle last year, with sales rising 16 percent to 13,234 units. It was also the best-selling 4x4 pickup truck in the country with a market share of 40 percent. Sales were mainly driven by the Ranger Raptor.

The Territory also contributed significantly to Ford’s retail performance, with sales reaching 9,119 units sold last year. It also maintained its leadership in the small SUV segment for the fourth consecutive year with a market share of 44 percent.

Finally, the Everest also sustained its wide appeal and popularity among Filipino customers who love their SUVs, with full-year sales growing by 142 percent to 8,569 vehicles.

“We are immensely proud of this huge accomplishment that solidified our position in the industry amid a very dynamic, challenging and competitive environment,” shares Mike Breen, managing director, Ford Philippines. “We thank our customers, dealers, employees, communities and partners for their continued trust, support, and collaboration. We remain committed to bringing our segment-leading vehicles, innovative services, and impactful customer experiences to the Filipino motoring public.”

This January, Ford Philippines kicks off the year with retail promotions that aim to make the purchase experience easier and hassle-free for customers with low monthly fees and cash discounts.

Available until January 31, customers can avail of financing deals which include an P 18,000 low monthly fee on the Ranger Wildtrak 4x4 or P 13,000 low monthly fee for the Territory Titanium.

In addition, Ford Philippines is also extending cash discounts to customers purchasing an Everest, Ranger, or Territory. The Everest Titanium+ 4x2 and Everest Sport are now offered with a P 20,000 cash discount for customers who will reserve on Ford’s online reservation portal. Customers must present their online reservation reference number to Ford dealers to avail of the cash discount.

Cash discounts of up to P 80,000 are also available to customers getting a Ranger, while a cash discount of P 30,000 is available to customers purchasing a Territory Titanium X.


  1. Territory priced well = selling well 1000 units a month. VW tharu overpiced = 5 units a month

  2. With sales soaring, the lack of service centers particularly along the countryside is becoming more evident

    1. The more Ford sells cars (away from Ranger and Everest) in the Philippines could be the more the former to attempt a partnership with Peugeot (Stellantis) so that the employees at both Ford in Asia-Pacific and North America could end up getting employed at Stellantis to benefit the Blue Oval from developing Ford-badged Peugeot cars like fellow American carmaker Jeep already does, as well as Ford's former rival (when it was under General Motors) Opel and Stellantis' Italian unit Fiat.

      Ford rebadging Peugeot vehicles could end up for the former to revive the Fiesta and Focus passenger cars, the Fiesta for example may end up being as an emerging markets-exclusive model (like Peugeot 301 that's only sold in left hand-drive markets) with completely Peugeot technology especially the last time Ford sold Fiestas and Focuses in Southeast Asia were all US-engineered cars so Ford cars with contemporary French Peugeot technology (from Stellantis) means they are no longer Fords but instead Ford vehicles behaving like Nissan cars after the 1999 Renault merger...


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