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January 18, 2024

Toyota Ends 2023 As Philippines' Best-Selling Auto Brand With Over 200K Sold


New car sales, according to the joint report of the Chamber of Automotive Manufacturers (CAMPI) and Truck Manufacturers Association (TMA) reached 429,807 units, surpassing their 423,000-unit target. It is also 22 percent higher compared to 2022’s year-end 352,596 units.

Toyota Motor Philippines had its best monthly sales last December as they managed to breach the 200,000-unit sales mark in 2023. This meant that Toyota has managed to corner a 46.53 percent market share last year.

In December, Toyota cornered a 49.9 percent slice of new car sales with 19,551 units sold—their best monthly performance in 2023 and a 13 percent growth compared to December 2022. In total, the country’s undisputed number one automaker hit a total of 200,031 units sold—up 15 percent versus 2022 full-year figures.

Mitsubishi Motors Philippines followed in second with 6,538 units sold in the final month of 2023—flat from December 2022. This helped them carve a 16.7 percent share of sales last month. Their year-end tally of 78,371 units, however, is a 47 percent increase from 2022.

Ford Philippines completed the podium with 2,734 units sold in December—a 16 percent decline from a year ago. However, this helped them secure a 7 percent share of the market. Their year-end tally of 31,320 units is also 27 percent higher than 2022.

Nissan Philippines ended up in fourth with a 6.1 percent share last December. Their 2,393 units sold is a whopping 29 percent higher compared to December 2022. Their year-end 27,136 units sold is also 28 percent better than full-year 2022.

Suzuki Auto Philippines completed the top five with 4.5 percent share of new cars sold last month. The small car specialist sold a total of 1,778 units—a decline of 3 percent compared to December 2022 figures. Their full-year number of 18,454 units is also down 7 percent compared to 2022.

In terms of month-on-month performance, Jaguar Land Rover showed the highest growth rate with an 86 percent growth in December versus November sales, followed by Fuso (+57 percent), Chengdu Daiyun / Mahindra (+40 percent), Mercedes-Benz (+35 percent), Geely (+17 percent), and Peugeot (+17 percent). On the other hand, Kia was the worst performing brand (-34 percent), followed by Foton (-25 percent), Volkswagen (-17 percent), Chery (-14 percent), and JMC (-8 percent).

Not counting brands that changed hands within 2023, Hyundai had the best year (+288 percent), followed by Geely (+74 percent), Mitsubishi (+47 percent), Mazda (+40 percent), Jaguar Land Rover (+37 percent). On the other hand, the year’s worst performer was Peugeot (-56 percent), Volkswagen (-55 percent), Fuso (-19 percent), Foton (-15 percent), and Chrysler Jeep Dodge (-9 percent)

New Car Sales in December 2023 (Percent Share)
  1. Toyota – 19,551 (49.9 percent)
  2. Mitsubishi – 6,538 (16.7 percent)
  3. Ford – 2,734 (7 percent)
  4. Nissan – 2,393 (6.1 percent)
  5. Suzuki – 1,778 (4.5 percent)
  6. Isuzu – 1,561 (4 percent)
  7. Honda – 1,396 (3.6 percent)
  8. Hyundai – 921 (2.4 percent)
  9. Geely – 384 (1 percent)
  10. Chery – 278 (0.7 percent)
  11. Kia – 276 (0.7 percent)
  12. Hino – 263 (0.7 percent)
  13. GAC Motor – 229 (0.6 percent)
  14. Mazda – 228 (0.6 percent)
  15. Foton – 172 (0.4 percent)
  16. Fuso – 116 (0.3 percent)
  17. BMW – 82 (0.2 percent)
  18. Mercedes-Benz – 62 (0.2 percent)
  19. JMC – 60 (0.2 percent)
  20. Chrysler Jeep Dodge Ram – 41 (0.1 percent)
  21. Jaguar Land Rover – 30 (0.1 percent)
  22. Volkswagen – 20 (0.1 percent)
  23. Peugeot – 14 (0.0 percent)
  24. IVECO – 14 (0.0 percent)
  25. Chengdu Daiyun / Mahindra – 11 (0.0 percent)
  26. Tata – 1 (0.0 percent)
New Car Sales January to December 2023 (Percentage Share)
  1. Toyota – 200,031 (46.54 percent)
  2. Mitsubishi – 78,371 (18.23 percent)
  3. Ford – 31,320 (7.29 percent)
  4. Nissan – 27,136 (6.31 percent)
  5. Suzuki – 18,454 (4.29 percent)
  6. Isuzu – 17,607 (4.10 percent)
  7. Honda – 16,645 (3.87 percent)
  8. Hyundai – 9,130 (2.12 percent)
  9. Geely – 6,852 (1.59 percent)
  10. Kia – 5,033 (1.17 percent)
  11. Chery – 3,600 (0.84 percent)
  12. Foton – 2,944 (0.68 percent)
  13. Hino – 2,676 (0.62 percent)
  14. Mazda – 2,231 (0.52 percent)
  15. GAC Motor – 1,943 (0.45 percent)
  16. BMW – 1,144 (0.27 percent)
  17. JMC – 1,090 (0.25 percent)
  18. Fuso – 1,001 (0.23 percent)
  19. Mercedes-Benz – 871 (0.2 percent)
  20. Jaguar Land Rover – 418 (0.1 percent)
  21. Others – 340
  22. Peugeot – 270 (0.06 percent)
  23. Volkswagen – 269 (0.06 percent)
  24. Chrysler Jeep Dodge Ram – 117 (0.03 percent)
  25. Tata – 115 (0.03 percent)
  26. Man Trucks – 67 (0.02 percent)
  27. IVECO – 53 (0.01 percent)
  28. Chengu Daiyun / Mahindra – 38 (0.01 percent)
  29. Kaicene – 28 (0.01 percent)
  30. Volkswagen Trucks & Buses – 8 (0.00 percent)
  31. SsangYong – 5 (0.00 percent)
The Passenger Car (PC) segment sold a total of 9,599 units last December, a year-on-year growth of 11 percent. Cumulatively, from January to December 2023, they managed to move 109,264 units—a 27.2 percent growth.

The Top 10 best-selling Passenger Car brands last December are:
  1. Toyota – 5,060
  2. Mitsubishi – 2,084
  3. Suzuki – 858
  4. Honda – 685
  5. Nissan – 444
  6. Geely – 146
  7. BMW – 82
  8. Kia – 64
  9. Mercedes-Benz – 62
  10. Chrysler Jeep Chrysler Dodge – 41
For the full-year 2023, this is how the Top 10 Passenger Car segment stacked up:
  1. Toyota – 54,954
  2. Mitsubishi – 25,520
  3. Suzuki – 8,992
  4. Honda – 7,436
  5. Nissan – 5,647
  6. Geely – 2,166
  7. BMW – 1,144
  8. Kia – 987
  9. Mercedes-Benz – 849
  10. Mazda – 552
Meanwhile, the Commercial Vehicle (CV) segment sold a total of 29,554 units last December equating to a 3 percent growth versus December 2022. Its year-end tally of 320,543 units is a 20.2 percent increase versus 2022’s figures.

The Top 10 best-selling Commercial Vehicle brands last December are:
  1. Toyota – 14,491
  2. Mitsubishi – 4,454
  3. Ford – 2,719
  4. Nissan – 1,949
  5. Isuzu – 1,561
  6. Hyundai – 921
  7. Suzuki – 920
  8. Honda – 711
  9. Chery – 322
  10. Hino – 241
For the full-year 2023, this is how the Top 10 Commercial Vehicle segment looked like:
  1. Toyota – 145,077
  2. Mitsubishi – 52,851
  3. Ford – 31,021
  4. Nissan – 21,489
  5. Isuzu – 17,607
  6. Suzuki – 9,462
  7. Honda – 9,209
  8. Hyundai – 9,130
  9. Geely – 4,686
  10. Kia – 4,046

37 comments:

  1. Kia and VW should kick out AC motors, like what hyundae did to HARI.

    ReplyDelete
    Replies
    1. AC's website claims to be the number 1 car dealer in the Phil. with 5 popular brands under them including Honda, Isuzu, Kia, VW and 1 other but the data above show those 4 brands just got 9.2% of the total 2023 car sales. Maybe their cars are priced too high that buyers see better value in other brands than what they offer. Check for yourself.

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    2. Kia ain't wasting its time doing their own business in the Philippines as their parent company Hyundai which mainly relies on the sales of Stargazer and Staria is already in the Philippines (they still can't match the high sales volumes of HARI).
      Volkswagen ain't opening their own offices too in the Philippines as they know the market is already dominated by made in Thailand and Indonesia vehicles..AC Motors did its best to maintain the Volkswagen brand for a decade in the Philippine market.

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  2. where are maxus sales? is maxus part of campi tma?

    ReplyDelete
    Replies
    1. Maxus is supposedly part of AC Motors, but they haven't declared sales.

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    2. Maxus fails to have maximum sales, but minimal and not enough to even register a 0.01 tremor magnitude in the seismic car sales scale. Not even an AC motor behind it can help, probably a DC motor might be better in handling it.

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  3. Sales of the Staria and Stargazer are doing very well as people are tired of waiting for their Hiace,Avanza and Veloz as won't let themselves be fooled anymore by greedy Toyota dealers and salespeople.
    Suzuki is still selling overpriced vehicles with bare safety features.
    Kia is slowly transitioning into becoming full EV and HEV brand in three to four years time so expect its sales to go down a lot annually as people aren't interested buying expensive and outdated made in China Kia vehicles.
    Geely continues to do well despite having older product lineup as the value for money GX3 Pro and good cash discount promotions by dealerships for ths Coolray,Okavango and Emgrand attracted many car buyers.

    ReplyDelete
    Replies
    1. even with good discounts Geely sales were nose diving, from average of 600 units sold 1st half of 2023 to 300 units last 6 monts

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  4. Where's the likes of Subaru, Porsche Audi, etc.?

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    Replies
    1. Yeah. And AVID hasn't released official figures in a good 11 months or something.

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  5. Sayang, GAC Ph fell short of its 2K sales goal. But still a great progress for the brand here in our country compared to previous years.
    Hope MG Ph and Changan Ph will release their sales reports for comparison w Geely Ph, Chery Ph, and GAC Ph.

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  6. Their target market are probably the younger gen, but how can sales improve for Hyundai-Kia when most of their vehicle designs look old right off the bat, doesn't age well, or is "trying hard to be cool". Some Chinese brands are better when it comes to looks and priced competitively, hence matching or overtaking the Koreans in sales in just a few years in Ph market.

    ReplyDelete
    Replies
    1. I couldn't agree more, Hyundai is very proud of its numerous IF design and good design awards, but just looking at its front end with its seamless horizon design and hideous grill designs are enough to turn you off even if they have great interiors. Look at the staria and stargazer, the older starex are much better looking and ages well. Look at the front of the palisade and the grills of the tucson, creta, kona, custin etc and they are all trying too hard with elements that doesn't blend well. They should do surveys of their looks first from real people and buyers and not rely and depend too much on those eccentric award giving bodies for their designs are weird, odd, strange and ugly. Less is more. Simplicity over eccentricity.

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  7. Peugeot and VW are doomed, JLR outsold them both. Crazy

    ReplyDelete
    Replies
    1. Right? And that's with just two dealerships--Greenhills and BGC. Imagine if you invested in a VW or Peugeot dealership. Ooooof.

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    2. But I thought VW units are selling well? 5 units a month

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    3. And also, si boy interior, gusto niya ng Peugeot. Kung naniwala mga tao sa kanya, tiyak napahamak niya

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    4. Peugeot and VW are ordinary brands in Europe but are priced at levels of luxury vehicles here. If JLR whose cars are very expensive and generally unreliable with atrocious resale values can outperform Peugeot and VW, they are certainly going downhill faster than what their corporate brakes could control.

      Delete
  8. Mazda's sales look rather crappy. Too bad. They were going strong before they tried to do that premium car nonsense

    ReplyDelete
    Replies
    1. They're actually happier at that volume and their 2023 numbers are actually 40 percent higher compared to 2022!

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    2. Where are you getting your data? That premium non sense made them so much money they now want to make a rwd mazda 6.

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    3. That 40% is only a handful.
      Mazdas are not known to be volume seller. They lean more on the enthusiasts side of things.

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    4. Mazda mainly rely on the sales of BT50 and CX8
      100% of Mazda dealers in the Philippines mostly display and stock Mazda BT50 pickup trucks

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    5. 7:13 AM - more like the BT-50 is what they have in ready stock now. And the CX-8. CX-5 (CBU Malaysia) is due for a refresh soon.

      Delete
  9. peugeot needs to update its marketing by hiring someone like dingdong dantes that helped gac increase its sales, while for volkswagen, the endorsement of gary v supposed to help their marketing but their product lineup did not meet expectations.

    ReplyDelete
    Replies
    1. Hiring celebrities to endorse overpriced and inferior cars wont do any good. Filipino buyers nowadays look for quality, features and value. Those celebrities will only be perceived to increase the cost of an already overpriced product.

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  10. Filipinos still has lots of money hidden. Toyota really dominates despite some minor issues though...but still... figures still looks true too

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    Replies
    1. ofcourse why they buy toyota is because of Resale value. even if the tech is 10 years ago, pinoy will still buy Toyota as they will sell it after bought.

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    2. Buy and Sell is booming and it mostly involves Toyotas.

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  11. Figures also shows to whom who really brags their cars and taste....where are they placed? Mapangmata kc ang iba.

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  12. There's nothing prestigious about owning a DNGA Toyota,police patrol Toyota or Grab/Taxi Toyota
    Resale value of Toyota vehicles aren't that good too (Toyota 86 sold at very low prices).
    Parts prices of Toyota vehicles especially the Hybrid ones are so expensive and hard to find.

    ReplyDelete
  13. Peugeot already lowered the prices of its SUVs last year and they're planning to heavily market those this year.
    Volkswagen Philippines is likely gonna introduce the Lavida XR Sedan to the Philippine market as rival to the aging Toyota Vios G.
    Lavida XR is based on the Virtus Sedan.

    ReplyDelete
    Replies
    1. Too late for peugeot, pnoy car buyers has already lost interest on the brand since they implemented a very hefty priced increased. Same what happened to geely, both brands has already a sales momentum then but it nosed dive when they increased the priced.

      Delete
  14. 50,000 repossessed or hila Toyota vehicles this year

    ReplyDelete

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