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January 27, 2024

Isuzu Is Philippines' Best-Selling Truck Brand For 24 Straight Years

Isuzu Philippines Corporation (IPC) is once again the best-selling truck brand, a feat it has maintained for 24 consecutive years. This significant milestone underscores IPC’s unwavering commitment to excellence, innovation, and customer satisfaction in the automotive industry.

In 2023, IPC topped all truck categories from CAT III, IV and V by selling a total of 4,838 units or 43 percent of truck market share, based on the combined report from the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) and the Truck Manufacturers Association Inc. (TMA).

Specifically, IPC led the market with 3,034 units of Category III light-duty trucks, 1,407 units of Category IV medium-duty trucks, and 397 units of Category V heavy-duty trucks.

IPC’s success is built on the foundation of its renowned durability and reliability, with each vehicle engineered to withstand the demands of various business operations. The company’s commitment to quality has earned the trust of thousands of business owners nationwide, who rely on IPC for their commercial vehicle needs.

Beyond the superior quality of its trucks, IPC is backed by its strong nationwide dealer network in setting industry standards with its exceptional aftersales service. Isuzu customers benefit from a wide array of support services designed to enhance their ownership experience. These services include free driver and mechanic training, access to mobile medic services, and the expertise of Japanese engineers, ensuring that Isuzu’s support extends well beyond the initial purchase.

“Maintaining our leadership position in the truck segment for 24 consecutive years is a testament to our dedication to delivering not just quality commercial vehicles, but also comprehensive business solutions,” said IPC President Tetsuya Fujita. “Our customers’ satisfaction and trust are at the core of what we do, together with our dealer network we are committed to continuing our tradition of excellence in the years to come,” he added.

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