In the year 2023 that marked its 60th anniversary, Lamborghini set a new sales record by delivering more than 10,000 cars in a single year. The precise final tally was 10,112—a 10 percent increase over 2022.
The distribution of vehicles delivered was balanced in the three main, with EMEA (Europe, Middle East, and Africa) showing a 14 percent increase over 2022 with a total of 3,987 cars, immediately followed by Americas with a 9 percent increase (Total: 3,465), and APAC (Asia Pacific) up 4 percent (Total: 2,660).
In detail, the United States continued as the top market with 3,000 cars delivered, followed by Germany (961), Mainland China, Hong Kong and Macau (845), the United Kingdom (801), Japan (660), the Middle East (496), South Korea (434), Italy (409), Canada (357), Australia (263), France & Monaco (255), Switzerland (211), Taiwan (131), and India (103).
In terms of model split, the Urus super SUV remained the brand’s best-seller, moving some 6,087 units. This is followed by the Huracán, of which 3,962 cars were delivered. In addition, 63 cars equipped with the iconic V12 were delivered, including the last 12 Aventadors and 51 Few-Offs.
A year characterized not only by the 60th anniversary celebrations, but also by big news.
In fact, 2023 was also the year of the launch of the Lamborghini Revuelto: the first V12 HPEV (High Performance Electrified Vehicle) hybrid super sports car, with orders already covering production into late 2026. In addition to the Revuelto, in accordance with the electrification plan Direzione Cor Tauri, there were many novelties that highlight Automobili Lamborghini’s clear projection towards the future. These included the unveiling of the Lamborghini Lanzador concept car, a visionary preview of the forthcoming fourth all-electric model, and the debut of the Lamborghini SC63, the LMDh category racing car that from 2024 will run in the FIA World Endurance Championship and the IMSA WeatherTech Sportscar Championship.
“This outstanding achievement is a clear sign of the growing perception of our brand worldwide and confirms that the strategy we’ve adopted is succeeding,” said Federico Foschini, Lamborghini’s Chief Marketing & Sales Officer. “It’s a success made possible also thanks to the invaluable contribution of our network of 184 dealerships operating in 54 different markets. Our aim for 2024 is to confirm our growth trend in the three macro-regions also thanks to the contribution of Lamborghini Revuelto.”
Thanks to URUS
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