Just before 2026 heads into high gear, Toyota Motor Philippines took the time to share some numbers that reflect its performance in 2025.
Sherwin Chua-Lim, Toyota Motor Philippines Senior Vice-President for Marketing, revealed Toyota Motor Philippines’ report card for the year:
- A total of 229,447 new Toyota and Lexus vehicles were sold in 2025. This makes the Philippines the 10th biggest market for the automaker globally, and the fourth largest in the Asian region just behind China (1,780,396 units), Indonesia (260,446 units), and Thailand (230,038 units). This is also an uptick of 5.2 percent compared to 2024.
- For full-year 2025 sales, Toyota Motor Philippines held a 46.6 percent market share.
- Out of all the Toyota vehicles sold in 2025, roughly 8 percent are electrified (19,516 units)—a year-on-year jump of 40 percent. This brings the cumulative total of all “xEVs”—HEVs and BEVs—sold by Toyota to 44,228 units.
- While the jump in electrified vehicle sales was significant, the three best-selling Toyota models are all conventional combustion engine vehicles. The Vios is the best-selling nameplate of the carmaker with 27,811 units sold, followed by the Avanza (24,704 units), and despite the imposition of the excise tax on pickup trucks, the Hilux in third with 23,735 units. The next-generation Tamaraw isn’t too far behind, selling 17,542 units during its first full year of sale.
- When it comes to CKD production, Toyota Motor Philippines has produced 63,803 units of the Vios, Tamaraw, and Innova at its Santa Rosa, Laguna Assembly Plant—an increase of 6 percent. This is also a record high for Toyota since 1989.
- Meanwhile, Lexus has also done well for itself. Despite the premium car segment facing headwinds, they’ve managed to move 1,852 units placing them as the best-selling luxury automotive brand for the third year running.
- Lexus’ impressive sales gives it 52 percent market share in the premium segment trouncing brands such as BMW (950 units), Mercedes-Benz (563 units), and Jaguar Land Rover (202 units). In fact, Lexus’ impressive number means they’ve outsold Mazda (1,633 units)—a brand with premium aspirations.
- 91 percent of all Lexus models sold in 2025 are electrified (1,692 units).
- Although Toyota Motor Philippines is strong globally, Lexus’ sales is still a drop in a bucket when looked at from the global perspective. Lexus moved 882,231 units around the world in 2025 with 44,145 units of them being in the East Asian markets where the Philippines is included.
- Lexus’ top selling model in the Philippines is the Lexus NX with 735 units sold, followed by the Lexus RX with 312 units. The Lexus LM rounds up the Top Three with 296 units.
- Toyota’s contribution to the Philippines’ development and nation-building can’t be reiterated enough as 83,000-plus people depend on Toyota Motor Philippines for employment—that’s including people directly employed by Toyota Motor Philippines, its suppliers, dealers, and subsidiaries. P 3.9 billion in employee wages and benefits were paid out last year.
- 26 percent of all automotive parts made in the Philippines were exported by Toyota amounting to USD 1 billion with 50 percent from the Toyota Group.
- Toyota Motor Philippines has paid P 43 billion to the government in the form of taxes and duties, and P 17-billion worth of parts were procured from local suppliers for its assembly operations.
Seeing a lot of tamaraws roaming the roads
ReplyDeleteSo even Toyota won't provide a per-model sales breakdown for last year, eh?
ReplyDeleteAnyway, it's interesting that the Vios has been dethroned by the Mitsubishi Xpander, which had sales of 28,081 last year.
Vios's sales was eaten by Sonet,Mirage G4 and Xpander.
DeletePeople are tired of 1.3 liter Vios which is a decade old already.
43k+ Vios sold in 2024 and now 27k+ in 2025. Lakas ng drop year on year 😬
DeleteWow, I think that would be the first time the Vios would be dethroned in more than over a decade. With the passenger car market down by a significant by almost 25% this year, PH market is slowly becoming like Indonesia where MPVs reign supreme. The Mirage G4 even saw more significant decline than the Vios. I hope sedans could still make a comeback somehow.
DeleteSedans a dying breed, only taxis and ride hailing services keep it alive for now
DeleteMitsubishi Mirage G4 will continue to sell in good numbers that satisfy MMPC.
DeleteDecade old Vios should be retired already and let the Vios Ativ be locally produced in the Philippine market.
Ativ 1.3 E is much better than the ancient Vios XLE
For how old and ancient the Xpander technology is, I am quite surprised that it sells so well. Then again, the best selling Toyotas are also old and ancient like the Vios, Hilux, Innova... Maybe yan ang gusto ng mga Pinoy, mga outdated with no innovation.
DeleteSurprised that the Xpander took number one. I don't even remember the last time a non-Toyota took the number 1 spot in sales. Since 2000s to present, only a Toyota could be the overall best seller. From Revo to Innova to Vios and even Fortuner (though Fortuner became the best seller for one year only IIRC)
DeleteXpander is a 9 year old MPV that is updated regularly by Mitsubishi.
DeleteIts better than the DNGA Avanza.
GLX and GLS variants of Xpander sell very well every month.
Toyota losing on vios gaining on other models. Toyota knows the market that sedans are dying. The vios is a dependable workhorse nothing fancy but reliable plus it is made in the Philippines which no other cars can claim
ReplyDeletethe mirage g4 is locally made too and sales are still good for it but it could improve if only it the pricing was better for consumers
Delete"A total of 229,447 new Toyota and Lexus vehicles were sold in 2025."
ReplyDeleteDNGA cars should have their fair share of recognition, where perhaps, bulk of TMP sales came from.
"P3.9 billion in employee wages and benefits were paid out last year."
It isnt competitive salary at all. Look at the living conditions of some of their employees. Nothing to brag about. The author should have skipped this part.
TMP having almost 47% market share is remarkable. It is not that there is a lack of competition, it is probably about Pinoys trust in the brand. A lot of government offices, private companies, families, and individuals patronize it. Hoping TMP will continue holding themselves to high quality and standards.
ReplyDeleteImpressive how Toyota maintained growth despite the landslide decline of passenger sedan sales. Toyota's slew of crossovers probably helped a lot.
ReplyDeleteLocally produced tamaraws gave good jobs not only to toyota workers but also to auto parts manufacturers
ReplyDelete