Chery Alabang was recognized as the Dealer of the Year at the Chery Grit Awards 2025. This year marks Chery Alabang’s fifth consecutive year of being recognized for its outstanding performance. The award was received by Mr. Mark Chiongbian, Dealer Principal of Frontier Automotive Marilao Corporation (Chery Alabang).
The Chery Grit Awards recognizes all the efforts exerted by the brand in putting more satisfied customers behind the wheel of Chery vehicles and in providing excellent aftersales service. Now on its fifth year, it is Chery distributor, United Asia Automotive Group, Inc.’s premier annual event dedicated to honoring outstanding Chery dealers.
The ceremony celebrates excellence across all aspects of operations—vehicle sales, aftersales service, parts availability, and customer satisfaction.
“The Chery Grit Awards recognize the true advocates of excellence, achievement, and ultimately, the success of Chery—our hardworking dealers,” UAAGI Chairman Rommel Sytin shared. “Our Chery dealers have consistently displayed the ability to not just survive, but to thrive, in a highly competitive industry. This is not just an award, but a hard-fought victory amidst a highly competitive, nationwide network of top-performing dealerships,” Sytin added.
“On this special night, Chery recognizes our dealers’ collective efforts towards fulfilling our commitment to providing world-class vehicles and outstanding customer service,” Chery Auto Philippines Brand Head Franz Decloedt said. “Our dealership network is an invaluable part of our milestones and achievements here in the Philippines. Their sustained efforts and dedication help drive us at Chery Auto Philippines to bring the brand to even greater heights,” Decloedt concluded.
Upon receiving the coveted Dealer of the Year Award, Chery Alabang Dealer Principal Mark Chiongbian said, “I would like to express my appreciation to our Chery team and our partners at United Asia Automotive Group Inc. What began as a group of colleagues has grown into a close-knit family working tirelessly each day in the pursuit of excellence.”
Chery Auto Philippines likewise recognized its top-performing dealers with the following major awards:
Group Sales Awards
- Top Retail Sales (NCR) – Chery Alabang
- Top Retail Sales (Luzon) – Chery Marilao
- Top Retail Sales (Visayas-Mindanao) – Chery Gensan
- Best in Service (NCR / Luzon) – Chery Alabang
- Best in Service (Visayas-Mindanao) – Chery Iloilo
- Best in Parts (NCR / Luzon) – Chery Alabang
- Best in Parts (Visayas-Mindanao) – Chery Iloilo
- Best in Customer Service Satisfaction Index (NCR / Luzon) – Chery Alabang
- Best in Customer Service Satisfaction Index (Visayas-Mindanao) – Chery Gensan
- Best in Sales Satisfaction Index (NCR / Luzon) – Chery Alabang
- Best in Sales Satisfaction Index (Visayas-Mindanao) – Chery Iloilo
- Digital Marketing Breakthrough Award (Overall) – Chery Iloilo

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