Friday, April 8, 2016
MIAS 2016: HARI Says You Want a Hyundai so They Introduce Veloster and Preview Santa Fe
Marking its return to the Manila International Auto Show, Hyundai Asia Resources, Inc. (HARI) launches a new brand campaign that focuses on customer-driven innovation. With Ang Gusto Mo, Gusto ng Puso, Hyundai Philippines seems to be taking the pulse of the Filipino car buyer and asking what he or she wants.
“The campaign is all about aspiration,” explained HARI President and CEO Ma. Fe Perez-Agudo. “Countless companies can talk about what they can offer the customer. We decided to refocus and instead listen to the customer.
And taking center stage in Hyundai’s stand is the Veloster. After years of teasing its arrival, the unique-eye-catching Veloster is finally in Hyundai’s showrooms nationwide. The uniquely-designed Veloster blends a sports coupe and practical hatchback into one. Front LED headlights provide unparalleled nighttime visibility while a standard panoramic sunroof lets the sunrays and/or fresh air in.
Inside, the Veloster features Super Vision illumination on its twin binnacle gauge cluster as well as a 7-inch touchscreen center display that doubles as the monitor for the rear view camera. It has metallic accents around the center console, door handles, air vents, and gear lever for a sportier feel while a full-featured audio system is great to keep you entertained on the road.
Under the hood, the Veloster is powered by Hyundai’s turbocharged direct-injection gasoline engine (T-GDi) delivering 204 horsepower at 6,300 rpm and 265 Nm of torque at 4,500 rpm from just a displacement of 1.6-liters. The all-aluminum engine is mated to a 7-speed dual clutch automatic transmission with paddle shifters.
The Veloster is also packed with safety technology ranging from 6 airbags to anti-lock brakes with electronic brakeforce distribution, and electronic stability program. It’s now available at all Hyundai dealerships nationwide in 7 colors: Sleek Silver, White Crystal, Dazzling Blue, Phantom Black, Sunflower, Vitamin C, and Veloster Red. It retails for P 1,548,000.
Tucked to the side of the Veloster, HARI is also previewing the 2016 Santa Fe (at least in short wheelbase guise). The 2016 Santa Fe features an enhanced design with revised headlights, grille, and bumpers. In its motor show form though, it is rocking aftermarket rims. The variant displayed at the show, the 2.2L 2WD A/T is priced at P 1,698,000.