Marking six decades of unwavering service to the Bacolod community, Isuzu Philippines Corporation (IPC), in partnership with Southern Auto Mart and Trading Corporation (SAMTC), unveiled the refreshed Isuzu Bacolod dealership—now upgraded to reflect the brand’s Isuzu Outlet Standard (IOS) design philosophy. This milestone marks 60 years of service to the Bacolod community, a testament to the enduring trust in the brand.
The updated Isuzu Bacolod features a modern design with customer-centric functionality. The entire facility spans 3,000 square meters, offering ample room for upgraded amenities and services. The showroom, spanning 374 square meters, now features a sleek front fascia and ample display space to showcase three light commercial vehicles (LCVs) and one commercial vehicle (CV).
The new Customer and Sales Lounge provides a more comfortable and engaging environment where clients can discuss vehicle options, financing, and services in a relaxed, professional setting. Meanwhile, the relocated Body Repair Shop streamlines workflow and reduces turnaround time for repairs, ensuring faster service delivery. The renovated Service Area, which spans 1,612 square meters, is now brighter and better ventilated for easier operations. It has service bays for 15 light commercial vehicles and one light to medium duty truck, catering to both fleet customers and individuals.
“We at IPC are honored to celebrate an incredible milestone with Isuzu Bacolod—60 years after it first opened its doors. Now aligned with IOS standards, Isuzu Bacolod is more equipped to meet the demands of this thriving city. Together with our partner SAMTC, we aim to deliver unmatched Sales and Aftersales services through the upgraded showroom and customer lounge, as well as the bright and well-ventilated service area,” said IPC President Mikio Tsukui during the ceremony.
SAMTC President Marc Vincent Tiu reflected on the dealership’s journey. “Since our founding, we have been unrelenting in our mission to provide reliable vehicles that power Bacolod’s businesses and families. This new IOS dealership is a testament to our commitment to continuously improve—with our customers always at the heart of everything we do.”
The grand opening capped off a week-long celebration that began with the kick off of the Isuzu Xperience Tour at SM City Bacolod.
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