New vehicle sales have dived by 5.5 percent to 36,174 units last August compared to the previous month and down 8 percent compared to August 2024. It marks the second weakest month for the auto industry based on the August joint report of the Chamber of Automotive Manufacturers of the Philippines (CAMPI) and Truck Manufacturers Association (TMA).
With three of the last four months reporting weak sales, it meant that the auto industry’s gains have all been wiped out in 2025—stalling at 305,381 units year-to-date. Yet, CAMPI-TMA remains optimistic of reaching its projected 500,000-unit year-end target.
August was a poor month for new car sales, despite the entry of two new brands into the CAMPI fold: Omoda Jaecoo and Subaru. Since Omoda Jaecoo and Subaru had to enter their year-to-date sales in August (to balance the annualized figures and all), the 36,174 units is already bloated. Omoda Jaecoo has reported 2025 year-to-date sales as 238 units, while Subaru has reported 409 units.
Bulk of August sales, around 80 percent, is for commercial vehicles, which has showed continued strong demand. Last August, 28,583 commercial vehicles were sold—a 5.3 percent month-on-month and 4 percent year-on-year decrease.
The remaining 20 percent, 7,591 units are passenger cars. This is down 6.5 percent month-on-month and down 20 percent year-on-year.
Toyota leads all brands with 17,023 units sold last August, enough for a 47.06 percent market share. However, despite the aggressive sales promos, this is down 6 percent month-on-month, and 5 percent down year-on-year. In second is Mitsubishi with 6,741 units sold, down 6 percent month-on-month and 15 percent year-on-year (18.63 percent market share).
Surprisingly, Suzuki is now in third with 1,897 units (5.24 percent market share). It’s the only brand in the top five to show no decrease in month-on-month figures. Its year-on-year figures show an impressive 11 percent gain too.
Rounding out the top five are Ford in fourth with 1,617 units, down 32 percent month-on-month and 25 percent year-on-year (4.47 percent market share), and Isuzu in fifth, down 5 percent month-on-month (4.31 percent market share).
This is how the rest of the market stacks up last August along with their respective market shares:
- Toyota – 17,023 units (47.06%)
- Mitsubishi – 6,741 units (18.63%)
- Suzuki – 1,897 units (5.24%)
- Ford – 1,617 units (4.47%)
- Isuzu – 1,558 units (4.31%)
- Nissan – 1,531 units (4.23%)
- Honda – 1,255 units (3.47%)
- Hyundai – 865 units (2.39%)
- MG – 652 units (1.8%)
- Kia – 620 units (1.71%)
- Subaru* - 409 units (1.13%)
- Tesla – 294 units (0.81%)
- Omoda Jaecoo* - 238 units (0.66%)
- Foton – 208 units (0.57%)
- Jetour – 184 units (0.51%)
- Hino – 167 units (0.46%)
- Chery – 144 units (0.4%)
- Mazda – 134 units (0.37%)
- Fuso – 122 units (0.34%)
- JMC – 115 units (0.32%)
- GAC – 102 units (0.28%)
- Changan – 92 units (0.25%)
- BAIC – 55 units (0.15%)
- Mercedes-Benz – 40 units (0.11%)
- BMW – 40 units (0.11%)
- Lynk & Co – 18 units (0.05%)
- Volkswagen – 14 units (0.05%)
- Dodge Jeep Ram – 16 units (0.04%)
- Jaguar Land Rover – 15 units (0.04%)
- Ferrari – 4 units (0.01%)
- Volkswagen Trucks & Buses – 1 unit (0.00%)
- Peugeot – 0 units
- VinFast – 0 units
* - includes January to July 2025 sales
Meanwhile, biggest losers include Ford (-32 percent), Foton (-31 percent), BMW (-50 percent), and Lynk & Co (-22 percent).
Meanwhile, when it comes to January to August year-to-date figures, this is how carmakers are doing with the first three quarters of 2025 completed:
- Toyota – 146,357 units (47.93%)
- Mitsubishi – 57,908 units (18.96%)
- Nissan – 15,160 units (4.96%)
- Ford – 14,940 units (4.89%)
- Suzuki – 14,519 units (4.75%)
- Isuzu – 11,683 units (3.83%)
- Honda – 10,893 units (3.57%)
- Hyundai – 7,281 units (2.38%)
- MG – 6,055 units (1.98%)
- Kia – 5,438 units (1.78%)
- Foton – 2,217 units (0.73%)
- Tesla – 1,808 units (0.59%)
- GAC – 1,414 units (0.46%)
- Hino – 1,397 units (0.46%)
- Mazda – 1,142 units (0.37%)
- Jetour – 1,095 units (0.36%)
- Fuso – 954 units (0.31%)
- Chery – 890 units (0.29%)
- JMC – 872 units (0.29%)
- Changan – 753 units (0.25%)
- BMW – 546 units (0.18%)
- Subaru – 409 units (0.13%)
- BAIC – 406 units (0.13%)
- Mercedes-Benz – 368 units (0.12%)
- Omoda Jaecoo – 238 units (0.08%)
- Jaguar Land Rover – 142 units (0.05%)
- VinFast – 115 units (0.04%)
- Lynk & Co – 114 units (0.04%)
- Volkswagen – 109 units (0.04%)
- Dodge Jeep Ram – 109 units (0.04%)
- Ferrari – 23 units (0.01%)
- Peugeot – 20 units (0.01%)
- Volkswagen Trucks & Buses – 4 units (0.00%)
- Man Trucks – 1 unit (0.00%)
- IVECO / Daewoo Trucks – 1 unit (0.00%)
Take note that new energy vehicle maker, BYD, is not a CAMPI member and is not included in the tally:
- Hybrid Electric Vehicles – 14,585 units
- Battery Electric Vehicles – 3,278 units
- Plug-In Hybrid Electric Vehicles – 576 units
Dear Ayala: Wag niyo bibitawan Kia ah >:\
ReplyDeleteThe drop of more than 3k this month compared last year is too big for the increase in BYD's sales (Aug. 2025 vs. Aug. 2024) to cover up. Hitting a 500k sales this year is getting bleaker by the day even taking into account BYD's expected 20k+ sales this year.
ReplyDeleteRandom musings:
ReplyDeleteCAMPI-TMA remains optimistic it will reach the 500,000 units target. That's putting up a brave face in what is essentially crunch time. It will be very difficult to make up for the lost volume. Not impossible but, the pain will be akin to cutting off one of your limbs.
The downward trend is likely to continue. From the supply side, it's pricing. On the demand side, Filipinos tighten their spending when times are tough and uncertain. Political unease is simmering, infrastructures are crumbling and the weather wrecks havoc for what seems like an eternity now. Perhaps members are now contemplating a more austere year-end/Christmas celebration, if any?
Suzuki's resilience tells us that small affordable cars will have consistent demand. That subset of customers can be reliably depended on as long as cars are sold at honest prices. It remains to be seen for how long since Suzuki has been raising prices, e.g. the last Celerio launched and the now-electrified DZire.
Cheering for Hyundai. I don't see why they can't better Honda's position. They need a brilliant marketing guy. It just seems like they don't have one.
Those already set on buying a car this year will be lucky to catch the inevitable promotions. Witness: Toyota is not known to offer anything substantial in the past years but they have, this year. So shop around, you'll be royalty in the last three months of the year.
with volkswagen gone, will peugeot have the same fate as it has been not active in bringing new products, having mall shows and expanding its dealer network (Ayala, Astara)
ReplyDeleteStellantis wants to focus more on Malaysian market
DeleteMost likely Peugeot will be replaced by Leapmotor EV brand of Stellantis.
Wheels Peugeot closed down its dealerships in Quezon Avenue this year.
Astara needs to bring in the 408, that car looks so cool
DeleteUnlikely to happen now as Peugeot Philippines is likely gonna close down either around December or early next year
DeleteAlthough Toyota and Mitsubishi will remain the no. 1 and no. 2 by a mile this year but their total sales are in danger of dropping compared to last year. The weak sales is more evident in the last 3 months despite the generous discounts offered especially by Toyota.
ReplyDeleteToyota, ford, nissan, mitsu all sales down due to pick up tax
DeleteMajority of CAMPI's BEV sales (more than 55 percent) came from Tesla. Impressive.
ReplyDeleteFilipinos thought Tesla is like Apple or Mercedes Benz 🤣
DeleteLol, you got one thing right though. Tesla and Apple share a lot of similarities. Both are premium brands (not luxury like Merc) that have cult followings.
DeleteTesla is more like Ford or Chevrolet..Not really a premium brand like Lexus nor Audi.
DeleteWhat are you going on about? Lexus and Audi are Luxury. Ford and Chevy are Mainstream. Premium is the in-between of Luxury and Mainstream. Tesla is Premium, together with Mazda and Subaru. Tesla’s cost of entry is quite high to be Mainstream, but not high enough to be Luxury.
DeleteI find it amusing actually that Honda is like: "just keep swimming, just keep swimming". They're neither doing good nor doing bad. They're just there......
ReplyDeleteAnyway, I hope they introduce another e:HEV model soon
Sales of BR-V and City Sedan is keeping HCPI alive in the Philippines
DeleteSales of HRV,Civic and CRV are massively down
Their next Hybrid vehicle is the Prelude which is likely be priced like a GR Yaris automatic or Nissan Z.
Honda won't sell the WRV from Thailand due to pricing issues same goes for the City Sedan HEV.
also because Honda hasn't actually manufactured the WR-V for left hand drive markets yet. They'll all right hand drives. And it might alienate the market base of the BR-V. Just as what happened to the Mobilio when the BR-V was introduced here
DeleteVinFast didn't sell even 1 unit? And for the entire year, they only managed to sell 100+? Does this include the GSM units?
ReplyDelete