BYD Cars Philippines has issued a clarificatory statement regarding its position as the Philippines’ second best-selling car brand.
The original article appears below, but BYD Cars Philippines is clarifying that the 22.3 percent figure that its CEO, Jaime Alfonso Zobel de Ayala, said during the launch of the Atto 2 and Seal 5 DM-i represents the totalityof all electrified vehicles sold so far in the Philippines from January to June 2026 and not just BYD.
However, with CAMPI-TMA members only accounting for 15.34 percent of all electrified vehicles sold, simple arithmetic reveals that BYD could have a 6.96 percent market share.
Even if 20 percent were subtracted to account for smaller brands such as Chevrolet, Volvo, and even the likes of Audi and Mini, it still amounts to 5.568 percent market share. Going back to the 222,253-unit figure, it could mean that BYD managed to move 12,375 units in the first half of 2026. This 12,375-unit figure is closer to our internal estimate of 14,157 units based on CAMPI-TMA’s report.
If the 12,375-unit figure is accurate, this still puts BYD in a comfortable third spot in overall new vehicle sales for the first half of 2026.
Original Story appears below:
BYD finds itself as the second best-selling car brand in the Philippines, overtaking perennial first runner-up, Mitsubishi. This was revealed by ACMobility CEO Jaime Alfonso Zobel de Ayala during the launch of the new Seal 5 DM-i and Atto 2.
“As of June of this year alone, new energy vehicles, whether full electric or hybrid, [BYD] captured an impressive 22.3 percent share of all new vehicle sales in the Philippine market—a clear sign that more and more Filipinos are ready to make the switch to a smarter, more efficient way of moving,” Ayala revealed.
With CAMPI-TMA reporting a 222,253-unit figure combined from CAMPI-TMA members and “other sources,” this places BYD’s first half 2026 sales tally to around 49,562 units. If that were the case, they already managed to overtake Mitsubishi’s 36,321-unit figure.
More notably, the percentage that Ayala gave is much higher than the 17,696-unit difference stated in CAMPI-TMA reports which started to include non-members in 2026.
This revelation surely comes as a big shock to legacy car brands, particularly Japanese ones, who continue to bank on traditional, non-tangible USPs such as trust, reliability, and durability.
The volatility of fuel prices in recent months due to the ongoing energy crisis surely played a big part in the consumer switch. Yet, for Ayala, it goes beyond just offering PHEVs and EVs. It is down to ACMobility and their unique approach to offering an end-to-end solution when it comes to supporting their electrified vehicle range.
“At ACMobility, beyond putting innovative cars on the road, we are the prime mover, building an end-to-end ecosystem to make the shift as easy as possible.
And how we’re making that happen is through the support of Ayala Corporation, which allows us to team up with amazing partners for every part of our customers’ EV journey.
ACEN is bringing us 100 percent renewable-powered charging hubs; Ayala Land is providing us the necessary real estate for our charging hubs, and BPI offers our customers competitive financing packages, just to name a few,” Ayala revealed.
And BYD’s relentless chase to become the number one car brand, both locally and internationally, doesn’t stop there. Aside from the launch of the new Seal 5 DM-i and Atto 2, the brand is prepping to add or update its existing line-up.
the numbers given are unverified by no organization only by a pruvate entity so it has to be taken with a grain of salt. byd even in china has been known to inflate numbers through schemes like new old car registrations etc.
ReplyDeleteThe zero mileage sales you're talking about is not as simple as you're presenting.
DeleteLong explanation ahead
It was the dealerships (of many different brands) that were registering lots of new cars because of sales/registration incentives from local governments.
They got money from those incentives as well as the money from selling the registered cars as 'secondhand' to exporters who sold the cars as secondhand abroad (but the cars were actually brand new). They sold the cars to exporters at a loss (made less money than selling to actual customers through cash/financing) but both money sources combined were comparable to just selling cars normally except they could move more units much faster and actually make more money by gaming the system.
The regulators did not like this because it was not the intended purpose of the incentives and countries importing the zero mileage cars did not like that essentially brand new cars were flooding their markets but selling much more cheaply since they were classified as secondhand. This was very disruptive to their markets and car companies and dealerships complained.
As a result, there is now a very long waiting period to export cars from China as secondhand.
Like I mentioned earlier, it was dealerships that were doing this and as long as they paid the main company their share of the 'sale' the main company would not know (or care really) about the eventual fate of the cars.
This scheme worked for all brands and as long as the money to be made was enough, the dealerships chose to play this game instead of actually just selling the cars to customers (which they still did since financing is still good money just not as consistent as an income source).
Claim all you want
ReplyDeleteLTO should release the actual number of units registered for all brands
All these brands claiming their sales with no true records
You don't bother to read these articles do you? š
Deleteyou dont bother to think about my point lol
DeleteLTO ORCR records should be the official numbers
LTO numbers can be looked at, but as a whole. News outlets, including carguide I believe, have used those numbers before to get a better idea of sales numbers of non-campi members.
DeleteIt's not in the LTO's mandate to act as a scoreboard for your pleasure. Your doubt of these businesses' claims is far below the notice of both the LTO and industry groups like CAMPI.
These businesses have shareholders that are more scrutinizing than you may believe and they naturally expect more money when the businesses say they sold more units.
There is nothing to gain but potential lawsuits from inflating sales numbers especially since tax bodies know how to count due taxes based on reported sales.
Legacy carmakers relying heavily on their ICE vehicles are scratching their heads
ReplyDeleteMaybe yes, maybe not. Maybe propaganda, maybe true. We will never know until AC Byd gets transparent about their real sales figures but for now i will trust the CAMPI estimate
ReplyDeleteWhat i understand from the byd announcement is they captured 22% of total sales of new energy vehicles(BEV’s and Hybrids)in the Philippines and not total sales of vehicles that include ICE
ReplyDeleteThe article was has been updated, but 22 percent is the overall xEV (HEV, PHEV, EV) market share compared to all new cars sold in the country.
DeleteDuring the presentation and even in the speech, the structure was rather vague. Ayala was talking about ACMobility's efforts first and then jumped to how the total industry fared. That's why we corrected the story to reflect that.
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Deletemitsubishi philippines: bring in the hybrids (xpander, xforce). refresh the mirage lineup
ReplyDeleteI'd say they're a strong No. 3. They reported nearly 14,000 units sold as of April 2026. If we extrapolate based on their average monthly sales from their "declared" figures, they should have closed H1 2026 at around 20,000 units, which is still more than 15,000 units behind the industry's No. 2 (Mitsubishi).
ReplyDeleteso many bitter loyalist here when BYD became #2
ReplyDeleteLet's see a couple of years from now... If I remember correctly they started selling the current modern BYD line ups in 2023? Anyway, lets wait for the cars to reach the 5 year mark then let's see.
ReplyDelete