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| Photos by Ulysses Ang |
Car engineers and designers work on new products three to five years before the eventual market versions show up on the showroom floor. For Chevrolet, this would mean they’ve been carefully crafting and honing their Colorado pick-up as early as 2007; and at the time, the pick-up market was vastly different. Pick-ups were small, simple, and largely uncomfortable.
Boy, how times have changed. Fast-forward to today and pick-ups have become more of everyday vehicles: it transports the kids to school and the wife to work while still being able to do a bit of hauling every now and then. For all intents and purposes, buyers are now looking at pick-ups as alternatives to compact crossovers especially given the higher cost of unleaded gasoline as well as the poor condition of Philippine roads and their propensity to flash flood. In this regard, Chevrolet was caught napping.
