Wednesday, March 14, 2012

Ford Sees Continuing Effects of Thai Floods in February

Ford Group Philippines continues to be battered hard by the effects of the Thai floods by posting a weak unit sales volume of just 415 units. This is due to the fact that most of Ford's Philippine products--namely the Fiesta, Ranger and Everest are all built and manufactured in Thailand.

Ford has said though that it expects to bounce back in the coming months especially with the launch of 3 new vehicle launches including the North American-built Ford Explorer 2.0 GTDi at this month's Manila International Auto Show (MIAS).

Press Release
Ford Philippines February Sales See Continuing Effect of Thai Floods

  • Company remains confident about overall 2012 performance as it prepares for three major vehicle launches and expansion of dealership network across country in 2012
  • The All-New Ford Ranger and All-New Ford Explorer 2.0L GTDi will debut this month at the Manila International Auto Show
Ford Philippines today reported February retail sales of 415 units, reflecting the continuing impact from the Thai flood crisis that has affected the local delivery and supply of vehicles.

Ford’s three best-selling models in the Philippines - the All-New Ford Fiesta, Ford Ranger and Ford Everest – are all built in Thailand, where many industries, including automotive, are still working to fully restore supplier networks and get back to pre-flood production schedules.

The All New Ford Fiesta led the monthly performance with retail sales of 239 units. Ford further expanded the Fiesta’s class-leading lineup in February with the launch of three new variants, including the 1.6L Fiesta Sport Plus hatchback and the 1.4L Fiesta Trend AT in both hatchback and sedan.

“The All-New Fiesta is one of the clear leaders of the small car segment, and with the addition of three new variants for our Filipino customers plus improving overall stocks across dealerships this month, we are confident that Fiesta will continue its growth in the segment,” said Randy Krieger, president, Ford Group Philippines.
Ford will launch the All-New Ranger at the upcoming Manila International Auto Show, along with the All New Explorer 2.0L GTDi - the first vehicle Ford will introduce to the market featuring its innovative EcoBoost engine technology.

“We are still working through the supply disruptions that were caused by the Thai floods, but are looking forward to getting things fully back on track, starting later this month with the introduction of the All-New Ranger and All-New Explorer 2.0L GTDi at the Manila International Auto Show,” added Krieger. “We fully expect our sales volume to strengthen through the year, with the launch of the All-New Ford Focus giving us another boost later this year.”

To support the growth, Ford’s plans to open 12 new authorized Ford dealerships this year, increasing its nationwide network to 35 authorized dealers.

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