|Photo courtesy of Kia Press|
With a year of exciting collaborations with the team, CAC extended their contract for a second year as the Azkals’ official transport provider. Held at the Azkals Sports Bar last June 21, the signing event was witnessed by the motoring and sports media.
Following its aggressive sports marketing strategy, KIA will be one of the major sponsors at the 2014 FIFA World Cup in Brazil. As one of the official FIFA partners, KIA will be supplying vehicles from its model line-up that will be used during FIFA events. KIA is also boosting its brand recognition through a number of marketing activities and A-board advertisements in the stadiums during the games.
KIA Motor’s commitment to sports and passion for football are showcased in its continued partnership with the Philippine Azkals. With the different sports sponsorships, KIA Motors Corporation will continue to strengthen the brand as a global automaker that is adventurous and young-at-heart.