Friday, November 27, 2015
Nissan Expanding Philippine Dealer Base
Nissan car owners will now have more reason to rediscover the excitement of Nissan, as Nissan Philippines has been steadily expanding its network reach via an aggressive expansion drive for its dealership network nationwide.
From the current 28 dealers, 11 more were recently signed on, covering the strategic provincial areas of Bulacan, Sucat, Sta. Rosa, Ilo-ilo, Zamboanga, Dumaguete, Cebu, Butuan and General Santos. Additional dealerships in other places are also said to be in the pipeline.
“We foresee that growth will be outside of Metro Manila, that is why we are bringing Nissan vehicles closer to our provincial market base,” Zara said. “As part of our drive for the company’s sustainable growth, it is not enough to do things the right way; we have to bring our game up to the next level by thinking out of the box.”
With the increasing reach of the additional partnerships with new dealers, NPI sees this development as evidence of the market’s continuing trust and passion for the brand.
“Some of our partners have been with Nissan even before its consolidation as NPI”, Zara notes. “Their belief in the brand reinforces our drive in pursuit of excellence, as without our partner-dealers efforts, our company will not be able to reach for the pinnacle of success.
“In return, we assure them that, as our partners, we will make sure that we are on the right track to ensure our continued success,” Zara said.
The company’s expansion moves will also ensure that “we’re bringing our brand of excellent after-sales service closer to our customers’ reach, as well as making more Nissan vehicles readily available,” Zara adds.