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November 12, 2015

Isuzu Philippines Breaches 200,000-Sales Mark

Isuzu Philippines Corporation (IPC), the local arm of Japanese carmaker Isuzu, has recently snatched a monumental feat in the automotive industry as it breach the 200,000-sales barrier last October after more than 18 years in the market.

Records show that since its establishment in 1996, the local assembler for the Japanese car brand has sold a total of 201,777 units as of October 2015, with the ever-reliable flagship model Isuzu Crosswind leading the achievement.

Introduced in the market in 2001, the Isuzu Crosswind has been a constant mover in the market. Some 13 years after being introduced up to October this year, it has already sold 85,308 units across all variants. For its first year in the market alone, it has already sold a total of 5,423 units. The biggest sale for the well-loved Crosswind AUV was made in 2003, wherein IPC has rolled out 8,901 units.

IPC’s second much-appreciated vehicle in their line-up is the Isuzu D-Max pickup, delivering 29,115 units after being launched in the Philippine market in 2003 making  it one of the most-loved in its segment, with sales continuing to grow.

The third best-selling model for IPC are the N-Series light-duty trucks, selling 22,170 units, with its biggest sales tally in 2014 with 2,358 units rolled out. The Isuzu Hilander –Crosswind’s predecessor –placed fourth in IPC’s success chart, despite being available in the Philippines for only five years starting 1997, the Hilander sold 17,434 units.

Meanwhile, the Isuzu mu-X–after being launched late last year– is starting to create waves in the local automotive scene after it has reached the 10,000-unit mark in October. Launched September last year, the Isuzu mu-X replaced the equally-loved Isuzu Alterra and easily became one of the prime movers for IPC’s sales for this year.

IPC president Hajime Koso, for his part, expressed his sincerest gratitude for the continued trust and confidence of the Filipinos on their brand.  He said that the Filipino’s core values are similar to that of their company. “Hard work, dedication, diligence: These best describes the Filipinos. These same set of values is what makes Isuzu successful in this country,” he said.

“In behalf of Isuzu Japan and Isuzu Philippines, we thank you for the full support and faith in us. Rest assured that we will continue to innovate and strive to give Filipinos the best of what we can. Thank you for being our constant reliable partner,” Koso added.


  1. I wonder what will they do to 4JA1 engine once euro 4 is finally implemented.

  2. good news for isuzu, bad news for metro manila air. The 4ja1s are polluting the city. I own one, observed people covering their mouth and nose when I passed by. Pity...

  3. Kaya di umuunlad ang pilipinas. Karamihan kasi sa mga pinoy ayaw ng pagbabago. Sa choice pa lang ng sasakyan, kita mo na kung anong klaseng mentality meron ang karamihan sa atin. Kahit bulok na itong crosswind in terms of technology and safety features, marami pa rin bumibili.

    1. Parang ikaw lang ung na sa comment mo ah... Bulok ung pag iisip ..I..
      Kaya nga ISUZU ung binibili nila kasi matibay. Capital B oh B oh.

    2. Haha! Matibay pero obsolete!

    3. To: Anonymous November 13, 2015 at 4:43 PM

      - Hindi. Yung tinutukoy ko na mga tao ay yung mga katulad mo na matitigas ang ulo at ayaw magbago. Hanggang ngayon, akala pag Isuzu matibay agad. FYI, ang dami ng sasakyan ngayon na mas matibay dyan sa pinakamamahal mong Isuzok.

  4. Great job Isuzu. Dahil sa inyo, paganda ng paganda mga pick ups at SUV. Wish you more sales and success.


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