Friday, April 8, 2016
MIAS 2016: Ford Introduces New EcoSport, Everest Variants (w/ Specs, Brochure)
Ford is capitalizing on its impressive sales momentum (sales year-on-year is up 25 percent) by introducing two new variants to its most popular nameplates: the EcoSport and the Everest.
The best-selling Ford nameplate ever, the EcoSport gets a new limited edition trim that goes above the range-topping Titanium model. Dubbed the EcoSport Black Edition, this sub-compact crossover swaps some of its high-gloss silver trim pieces for black ones including the front upper and lower grille as well as the 16-inch alloy wheels. The side mirrors are also decked in a high-gloss black finish as well. The more rugged appearance package is completed by the cross bar roof rails. Inside, the well-appointed Black Edition gets more piano black accents as well as aluminum sports pedals and an aluminum scuff plate.
It’s mechanically unchanged so it’s still powered by a 1.5-liter Ti-VCT 4-cylinder engine mated to a 6-speed dual clutch transmission.
Available for pre-orders, the EcoSport Black Edition will head to Ford showrooms by around June of this year. The price of differentiation doesn’t seem to carry a huge penalty as the Black Edition carries a premium of just P 23,000 (P 998,000) over the range-topping Titanium on which it’s based on.
On the other side of the spectrum, Ford also announced a new variant in the country’s most popular mid-sized SUV: the Everest. Able to outsell its Japanese (and other American competition) the Everest is joined by a new Titanium 2.2 4x2 A/T Premium variant.
Representing the top-of-the-line variant of its brisk-selling 4x2 line, the Titanium 2.2 4x2 A/T carries with it all the features of the 3.2L 4x4 A/T Premium variant without the 3.2-liter engine or the 4x4 transfer case.
Features such as the 20-inch alloy rims, automatic headlights, rain-sensing wipers, blind spot indicators and more are joined by the HID projector headlights with washers, 8-way power adjustable front seats, and a 50/50 power folding third row.
Powered by the same 160-horsepower 2.2-liter 4-cylinder Duratorq diesel engine, the Titanium 2.2 4x2 A/T Premium retails for P 1,799,000 and is now available at all Ford dealerships nationwide.