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March 11, 2024

BYD Opens BGC Flagship Showroom


BYD has opened its newest showroom and this one is in the bustling Bonifacio Global City area. Operated by Harmony New Energy Auto Service chaired by Jack Feng. The grand opening was attended by Liu Xueliang, General Manager of BYD Asia Pacific Automotive Sales Division, Ayala Corporation Chairman Jaime Augusto Zobel de Ayala along with CEO of AC Mobility, Jaime Alfonso Zobel de Ayala.

The showroom, located at 938 28th Street, Bonifacio Global City, was selected by BYD Chairman Wang Chuanfu personally to serve as the country’s BYD flagship store.

“We are proud to welcome BYD Global City to the growing network of premium BYD dealerships across the country,” says Antonio Zara III, president of Mobility Access Philippines Ventures Incorporated, the Ayala Corporation company that exclusively distributes BYD cars in the country.

“The opening of BYD Global City signifies the strong commitment of the BYD brand in the Philippines. Our partnership with Harmony Auto is just the beginning of many more opportunities to expand the reach of BYD across the country. The impressive scale of BYD Global City’s launch and the extensive services it offers shows how BYD Cars Philippines intends to serve the needs of Filipino electric vehicle buyers,” adds Zara.

The entire BGC flagship store is located in the heart of BGC. With an area of over 3,800 square meters, it is the one of the largest showrooms in the country. The 620-square meter showroom can showcase up to 12 vehicles and has a dedicated customer lounge.

The BYD BGC showroom is aligned to the brand’s global corporate design philosophy while also showcasing the characteristics of the Philippines as a maritime nation with its soft sea blue lines and green plant landscape decorations.

The store is fully equipped, providing not just sales but full aftersales support with eight service bays. The facility can accommodate general preventive maintenance service and general repairs for BYD vehicles. 

“BYD Global City marks the beginning of our entry into the Philippine automotive market,” says Jack Feng, Chairman of China Harmony Auto Holding Limited, the parent company of Harmony New Energy Auto Service. “We believe in the promise of an electrified mobility future that BYD champions. Through BYD Global City, we are determined to showcase the clear benefits of owning a BYD to a growing number of Filipino motorists who believe in the brand. With our extensive experience in luxury and premium brands in the region, and with the dedication of our sales and after-sales teams, we intend to provide the best purchase and ownership experience for every BYD customer.”

During its opening period, customers can enjoy special deals on the Atto 3, Han, Tang, and Dolphin.

James Ng, General Manager of BYD in the Philippines and Singapore, expressed the brand’s continued investment in the Philippine market particularly to expand its product line-up and enhance its customer service experience.

“Together with Ayala Corporation and MAPVI, we are constantly searching for the right dealer partners to help grow the BYD brand in the Philippines. Harmony Auto’s background in the luxury car market in Hong Kong and its familiarity with the BYD brand make it a natural fit for our business objectives in the Philippines. With BYD Global City and Harmony Auto, we look forward to a productive future as we aim to make the BYD brand a top-of-mind choice in the Philippine automotive market,” adds Ng.

BYD has noted that the supportive polices of the Philippine government such as tariff-free imports and number coding exemptions for EVs, have created what the brand calls “favorable conditions” for the promotion of Chinese New Energy Vehicles. BYD holds a very positive view of the potential of the Philippine new energy vehicle market.

BYD BGC may be reached through +63 917 629 0462 or via email at philippines [at] hexieauto.com

6 comments:

  1. Good move, byd reasonable priced with proven reliability and superior tech. VW EV's wont stand a change.

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  2. Its the former Volkswagen,Kia and KTM dealership in BGC before those were transferred into one single location which is a former Honda car dealership in BGC.
    Denza D9 MPV is a good addition to the BYD vehicle lineup
    BYD Philippines should now fix the regular supplies and stocks of the Dolphin and Atto 3 so they can attract more buyers.

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  3. VW PH: sana all may new branches :/ I'm still waiting for mine :(

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  4. Any planned BYD dealerships in provinces?

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  5. Pricing is one thing but most important is aftersales service which creates différenciation.

    ReplyDelete
  6. Charging station is most important

    ReplyDelete

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