Thursday, June 26, 2014
Honda Accessory Corner Now Open in Selected Dealerships
Honda Cars Philippines, Inc. (HCPI), Honda’s automobile business unit in the Philippines, inaugurates Official Honda Accessory Corner business in two pilot dealers Honda Cars Greenhills (HCGH) and Honda Cars San Pablo (HCSP) .
With the goal to provide enhanced driving enjoyment and ownership experience to Honda’s valued customers, HCPI reinforces selling a wide array of genuine Honda accessories under the brands of Modulo and MUGEN through the Honda Accessory Corner. The Honda Access Sales Company, was founded in Japan in 1996, creating what is now known as the Modulo brand. The goal of Modulo is to be the standard of automobile accessories. The Modulo brand was introduced in Asia and Oceania in 2006, with the marketing of Modulo accessories installed to the Honda Civic in Thailand. Modulo is Honda’s genuine accessory brand, which is developed in parallel with Honda’s new car development. This assures Modulo accessories with an optimum level of design, functionality and quality unmatched by non-genuine aftermarket accessories. On the other hand, MUGEN brand was established way back in March 1973. Since then, for over 40 years, MUGEN and Honda have been working together to build a racing heritage. Having a determined racing spirit, MUGEN and Honda won numerous racing championships together, for both Honda’s automobile and motorcycle racing competitions.
While all authorized Honda dealerships will be able to sell these accessories, those with the Official Honda Accessory Corner will showcase and sell latest Modulo & MUGEN accessories plus premium merchandise from Asimo, Honda, Modulo and MUGEN collections.
To further spruce-up your Honda cars, customers can also choose from available Modulo and MUGEN accessory packages. Select models of the current Honda line-up are available for purchase with factory-installed accessories such as the All New City 1.5 E Modulo Utiliy, 1.5 VX Modulo Aero Sports, Civic 1.8 E Modulo, Civic 2.0 EL MUGEN, CR-Z 1.5 Modulo and CR-Z MUGEN.