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January 24, 2012

Toyota Motor Philippines Launches Prius C

Toyota Motor Philippines Corporation (TMP) surprised everyone when they unveiled the 2012 Prius C at their annual Media Thanksgiving Party last Friday evening. Aimed with individuals without children (or at most, young children), the Prius C combines a Yaris-sized sub-compact with Toyota's legendary Synergy gasoline-electric hybrid engine.

Retailing for P 1,475,000 for the Standard model and P 1,525,000 for the Full Option model (an additional P 15,000 for the exclusive White Pearl color), the Prius C is powered by a 1.5-liter 1NZ-FXE 4-cylinder engine that is Euro V compliant and uses the highly-efficient Atkinson cycle. The 73 horsepower, 111 Nm powerplant is supplement by a 60 horsepower, 169 Nm permanent magnet synchronous motor giving the Prius C combined figures of 133 horsepower and 280 Nm of torque. The sole transmission is an electronically controlled CVT with Eco and EV mode settings. Toyota claims a combined city/highway figure of 21.27 km/L for the Prius C.

Inside, the Prius C comes standard with the same digital vacuum display on the larger Prius model, a multi-information display situated in the middle of the dashboard as well as the touch-sensitive Touch Tracer controls for audio and air conditioning controls. All Prius C models come loaded with a 6-speaker sound system with Stereo/CD/MP3/USB playback capability, Bluetooth hands-free, automatic climate control and a split-folding rear seat. The Full model adds a leather steering wheel, leather seats and power retracting side view mirrors.

Read the full Press Release and view more photos after the break.

Press Release
Toyota Launches All New Prius C

Since the introduction of the first generation Prius in 1997, the name itself has been known to be the pioneer in ECO (Hybrid) vehicle technology. Throughout the years, the development of the Toyota Hybrid Synergy Drive (HSD) has changed the course of vehicle innovations around the world. This January 20, 2012, Toyota Motor Philippines (TMP) unveils an all-new compact hybrid vehicle. “C” that stands for COMPACT, CLEAN, CLEVER and CITY, the Prius C is the latest addition to the Prius Hybrid line-up. It is an unprecedented vehicle that employs cutting-edge hybrid technology that pursues the best possible performance as a compact car while playing its role in contributing to the environment.

Integrating the “Eco Fun” design concept, the Prius C presents a compact body with active proportions. The face of the vehicle expresses a powerful impression of one bold mass. This creates a strong sense of dynamic motion from front to rear that is noticeable even from a distance. Based on the trapezoidal shape design, it is fashioned to create a fun and lively facade. Headlamp extensions have been shaped to accentuate the high beams. The car’s rear tapers with aerodynamic performance in mind, contrasting with an underbody form and is built with a sturdy stance that conveys an agile driving experience.

As every Prius is known for, the Prius C is also equipped with the same HSD technology that produces excellent drivability and unparalleled fuel economy. It is powered by a 1.5-liter 4-cylinder 1NZ-FXE VVT-i Atkinson cycle engine that complies with standard regulations of EURO V emissions. Engine efficiency is also enhanced through the adoption of EGR (Exhaust Gas Recirculation) system and electric power pump. The step-up converter increases the voltage from the HV battery from DC144 V to a maximum of DC520 V to compel the high voltage motor and generator thus, producing better engine response. The characteristics of the hybrid system include the ability to accurately use the gasoline engine and electric motor based on the current driving conditions which offers smooth and reactive driving while significantly minimizing fuel consumption and gas emissions. The Prius C doesn’t need to be plugged into a power source to be recharged. The HV battery is reloaded through the use of the regenerative braking system that allows continues recharging as you drive. 

Inside the Prius C cabin, unified geometric surfaces radiate a lucid and fun interior. Various features such as the multi-information display and frequently used controls have been integrated to improve user friendliness. The operating system and utility functions have been designed especially for the comfort of daily driving. Serene interior color schemes create a clean and energetic environment inside the car. Overall, the Prius C is an art form of engineering matched with an iconic design. 

This fun-filled hybrid compact car comes with 5 elegant colors to choose from: Lime White Pearl, Silver Metallic, Gray Metallic, Extreme Black and Super Red. Other colors such as Blue Metallic, Freedom White, Aqua Mica Metallic and Mandarin Orange Mica Metallic are also available through firm order.

The Prius C is available in 4 options: Prius C Full Option (White Pearl) priced at P1, 540,000, Prius C Full Option at P1, 525,000, Prius C Standard (White Pearl) at P1, 490,000 and Prius C Standard at P1, 475,000.

For more information on the Prius C, log on to, contact our Customer Assistance Center at 819 2912 or visit any of the 30 authorized Toyota dealers nationwide.

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