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June 12, 2013

Ford Manila Bay Opens

Ford Philippines today celebrated the continued expansion of its nationwide dealer network with the official opening of Ford Manila Bay in Parañaque City.

Ford Manila Bay is the ninth new full sales and service outlet the Company has opened over the last nine months, bringing the total number of Ford dealers to 32. Ford remains on track to expand its nationwide network to 35 by year-end.

Ford Manila Bay, under dealer principal Anthony Cheng, is strategically located along Macapagal Boulevard and will cater to a growing customer base in the Bay area. The two-story dealership is one of Ford’s largest full sales and service facilities in Metro Manila, featuring a 12-vehicle showroom and 32-vehicle servicing capacity.

Matt Bradley, president, Ford ASEAN, and Kay Hart, newly appointed managing director of Ford Philippines, joined the grand-opening celebration at Ford Manila Bay.

“The continued expansion of our Ford dealer network in the Philippines underscores our commitment to provide the very best customer and ownership experience,” said Bradley.

“Together with our dealer partners, we will continue to offer segment-leading One Ford vehicles and service, and look forward to reaching even more new-to-Ford customers across the country,” he added.

Since the inauguration of Ford Cainta in October, Ford has opened new dealerships in Bohol, Butuan, Ilocos Norte, Isabela, Makati, Naga and Tarlac.

Over the next six months, Ford will establish dealerships in General Santos, Zamboanga, and Baguio, expanding its dealership network to 35 by year-end.

“The opening of our ninth new Ford dealership in as many months is helping support our successful product-led transformation in the Philippines, and clearly shows that our aggressive expansion plan remains on track,” said Kay Hart, managing director, Ford Philippines.

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