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May 11, 2016

Michelin Practices Proper Air Inflation at Porsche "Dream SUV Drive" Event

Michelin boosted the Porsche Dream SUV Drive event on last April with its trademark road safety initiative called the Fill Up With Air campaign (FUWA).

The Porsche Dream SUV Drive, a motoring event for Porsche Cayenne and Macan owners, was a point to point drive from Petron Dasmarinas Village, Makati City to Balay Dako Restaurant in Tagaytay City. Michelin, a long-time global partner of Porsche, provided free tire safety check-up for all participating SUVs before the take-off, paying close attention to the recommended tire pressures for each unit as a safety measure. Michelin shared more tire safety tips with car owners in Tagaytay City.

Michelin Philippines team was led by Michelin Marketing and Communications Manager Caroline del Rosario and Intelligence/Pricing Manager Erlaine Castellano, together with Jimmy Gimeno from En-tire Car Care Center, distributor of Michelin tires.

Fill Up with Air (FUWA) is a Michelin global initiative to increase public consciousness for road and public safety. Michelin and Porsche have a long-standing partnership globally and locally and have embarked on many joint initiatives together.

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