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November 2, 2020

Electrified Vehicles Outsold Diesels for the First Time in Europe

Change has come in Europe as, for the first time ever, electrified (mild or full hybrids, plug-in hybrids, and full electric) outsold diesel-powered cars. 

The figures, compiled by JATO Dynamics, studied 27 markets across Europe, and they’ve concluded that a monumental shift is happening—for just five years ago, diesel cars were the dominant player there. Based on JATO Dynamics data, demand for both gasoline and diesel cars shows double-digit drops year-on-year, while volume for electrified vehicles have climbed up 139 percent.

Crediting government policies and incentives, JATO Dynamics says that the diesel market share posted a record low in September, taking just 24.8 percent of all new car registrations. This is compared to a decade ago where diesel cars comprised 50 percent of registrations, while the market share for EVs was below 1 percent. Today, electrified vehicles—hybrids or full-electric made up 25 percent of new car registrations.

In September, hybrids and mild hybrids represented 53 percent of total EV registrations, with their volume growing by 124 percent. Toyota and Lexus dominated with a 32 percent market share, but growth was also driven by Ford, Suzuki, Fiat, and BMW.

As far as pure EVs are concerned, Tesla dominated the segment though its volumes fell by 5 percent. This is attributed to Volkswagen and Renault going full steam ahead in terms of electrification with increases of 352 and 211 percent respectively. Meanwhile, in the plug-in hybrid (PHEV) segment, Mercedes-Benz was the leader with 22 percent, followed by Volvo and BMW.

Overall, 2020 hasn’t been kind to the automotive industry, more so in Europe with new car registrations dropping by 29 percent during the first nine months of the year.

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