GWM is expanding to South Luzon with the groundbreaking of GWM Lucena, its first dealership in Quezon Province.
To be operated by Auto Lucena South Inc., led by its president Patrick Licup, the groundbreaking was led by Harry Licup, Ken Pasumbal, Ruben Tan, and Dax Avenido.
With almost 20 years of experience in the industry, Licup began his automotive journey running an auto detailing shop, later expanding through brands like Pegasus LED and ZS Films. The rising quality of China-made vehicles shaped his decision to bring modern, value-driven brands to the province.
Set to open by mid-2026, GWM Lucena will feature diesel-powered pickup trucks and SUVs, supported by a modern showroom and full-service workshop.
“This first dealership is a milestone for us,” said Patrick Licup. “We want Quezon customers to get better value for their money. And after GWM Lucena opens, we’ll add another brand focused on PHEV and EV models to give customers even more choices.”
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