Nissan and Nissan Motorsports & Customization Co., Ltd. will be using its Nismo brand to enhance its own brand power as part of its Re:Nissan strategy. The Japanese carmaker will do this through new motorsports activities, more Nismo cars, and expanded restoration parts.
Under the motto “Road to track, track to road,” Nissan will continue to race in top-tier racing series such as Super GT and Formula E. Insights and innovations are pulled from the track and leveraged in the Nismo car line-up. Nissan will continue to challenge itself in series like the Super Taikyu and expand into new types of racing.
Nissan’s “Heartbeat Models” are key to the revitalization of the brand; these models spark emotion and define their DNA.
Continuing the success of the Nismo car line-up, Nissan aims to double the number of cars available globally, from five to ten. They’re also planning to expand market availability of Nismo cars as well. Nissan aims to increase annual shipment volumes from approximately 100,000 units to 150,000 units by 2028, with overseas sales rising from approximately 40 to 60 percent. And in pursuit of added customer value, Nissan will actively consider collaborations with external partners to expand its Nismo car line-up business.
Beginning from fiscal year 2026, Nissan will introduce prototype vehicles for racing activities to accelerate technological advancements in both hardware and software development for racing purpose and car line-up expansion.
The global auto restoration market is valued at approximately 500 billion yen and is projected to grow upwards of 1.2 trillion yen by 2032. In this regard, Nissan will grow its restoration, resto mod, and parts sales businesses with an initial focus on expanding around the Skyline GT‑R R32, R33 and R34, with more vehicles and regional offerings to follow.

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