Monday, April 22, 2013

Auto Shanghai 2013: Bentley Introduces New Flying Spur to China

At the Auto Shanghai 2013, Bentley introduces the new Flying Spur to Greater China, alongside the Continental GT Speed, Bentley’s fastest production model ever and its pinnacle flagship model, the ultra-high luxury Mulsanne.  Bentley also announces its plans to grow the dealer network in Greater China, reinforcing China as a key market for Bentley’s continued success as the company heads for double digit growth again in 2013.

Dr Wolfgang Schreiber, Bentley’s Chairman and Chief Executive, comments: “China is a key market for Bentley and we are enjoying great sales success and growing customer interest. To continue to achieve these results, we have a significant expansion plan in place. This starts with the new Flying Spur, previously our best-selling model and we expect 60 per cent of the new Flying Spur sales to be delivered to customers in China.

“Our customers have one thing in common; they want quality, attention to detail and performance whether this is a watch or a bespoke suit. Exactly these principles are at the heart of the new car being presenting today, for its Greater China premiere.”

Reinforcing Bentley’s position as the number one luxury car maker in the world, 2012 saw a 23 per cent sales growth in China, with the region becoming Bentley’s second biggest market. Bentley established an official importer at the start of 2013, Bentley Motors China, to manage all key operations from its headquarters in Beijing.  The company’s growth plan includes major network expansion to build on the current 26 locations and continue to provide every Bentley customer with a first-class service. 12 new dealer locations are opening by May this year, with plans for 45 dealerships covering all key cities in Greater China to be in place by 2015.
With its unrivaled blend of effortless driveability, exquisite luxury and craftsmanship, sculpted design and state-of-the-art technology, the new Flying Spur, shown in the Far East for the first time, takes the worldwide success of its iconic predecessor even further.

Bentley’s styling team has developed an athletic design for the new Flying Spur that combines traditional Bentley styling cues with a dynamic stance and contemporary details. Sharp feature lines complement muscular rear haunches, while LED day-time running lights, dipped headlights and taillights complement the front and rear profiles. The interior designers have created a luxurious, spacious cabin that dresses advanced acoustic and electronic technologies in exquisite hand-crafted leather hides and wood veneers.

Driver and passengers alike interface with the car and the outside world through touch-screen infotainment, mobile connectivity including Wi-Fi, a Rear Seat Entertainment suite and a new bespoke hand-held Touch Screen Remote which allows rear-cabin occupants to control an extensive range of features from the comfort of their seat. An eight-channel, eight-speaker audio system with Balanced Mode Radiators provide high quality sound clarity, with the 1100W Naim® for Bentley premium system available as an option.

Powering the new Flying Spur is Bentley’s renowned 6.0-litre, twin turbo W12 engine, coupled to a ZF eight-speed transmission. Developing 616 horsepower and 590 pound feet of torque, the new Flying Spur features more power than any other Bentley four-door in history. A 14 per cent improvement in the power-to-weight ratio over the outgoing model delivers a breath-taking 0-60 mph time of 4.3 seconds and a top-speed of 200 mph. In the modern Bentley tradition, power is delivered to the road via all-wheel drive with a 40:60 rear-biased torque split for a sure-footed, engaging drive in all road and weather conditions.

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