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April 23, 2013

Subaru Posts Strong PHL Growth, Up 94 Percent

Motor Image Pilipinas Inc., (MIPI) the exclusive distributor of Subaru cars in the Philippines registered a record-breaking growth of 94% in total sales for the 1st quarter of 2013. Selling of 577 units compare with 297 units for the same period of last year. Subaru sales in March reached an all-time high with 236 units, breaking the previous record of 188 units established a year ago. The sales were propelled by the growth of major models like the well-accepted Subaru XV in the popular small SUV segment. And also the sales rose with high demand for the Forester models driven by the just-launched all-new Forester.

MIPI remains positive that for the succeeding months of the year, the high growth performance will be sustained.

“2013 is an exciting year for Subaru in terms of both sales and network expansion. I am very optimistic that we will grow further our business because we have an exciting product line to offer our customers and we will have 11 dealerships in the Philippines by the end of this year,” said MIPI General Manager Michael Ramon Luyun.

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