Monday, December 2, 2013

All-New Isuzu D-MAX Continues to Post Strong Sales

Introduced in September, the All-New Isuzu D-MAX continues to build sales momentum as it posted phenomenal results in October, accelerating Isuzu Philippines Corporation’s (IPC) sales tally.

The All-New D-MAX’s 179-unit sales in September spiked to 339 units in October, or 160 more, resulting in an 89.4% growth, according to the latest combined reports released by the Chamber of Automotive Manufacturers of the Philippines Inc. and the Truck Manufacturers Association. The bulk of the additional figures in October can be credited to the pickup’s strong performance in Mindanao and Metro Manila markets.

The same reports showed that IPC sold 1,122 vehicles in October, 169 units more than the company’s 953-vehicle total in September—a 17.7% rise.

IPC’s growth in October was boosted by sales of its medium-duty and heavy-duty truck models (Category IV and V). Isuzu delivered 104 medium-duty trucks in October, 31.6% more than the 79-unit total in September, while 14 heavy-duty trucks were sold in October, a huge leap over the single unit moved during the previous month. The company’s light commercial vehicles also lifted October’s tally as 457 units of the Crosswind AUV and 29 units of the Alterra SUV were sold.

“The positive response of the domestic market toward the All-New D-MAX is a clear indication of consumer confidence over the Isuzu brand, which is bolstered by the consistent performance of our truck models as well as our other light commercial vehicles,” said IPC President Nobuo Izumina. Certainly, the buoyant state of the Philippine economy at present is a major factor as well as it spurs spending, and this can be gleaned in particular with Isuzu Philippines’ growth in October and in general with the upsurge of the entire automotive industry.”

IPC’s sales climb from September to October is mirrored in the company’s results during the first 10 months of the year. From January to October this year, IPC delivered 9,748 vehicles, a 1.6% rise from the 9,595 units it delivered during the same period in 2012.

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