Wednesday, April 30, 2014
Toyota Wigo Busts Out into the Market with 27.9 Percent Market Share in Entry-Level Hatchback Segment
The newly launched “mini” hatchback of the number one automotive company in the Philippines starts strongly in its first full month of sales. Toyota Motor Philippines’ (TMP) has sold a total of 627 units of the Wigo making a mark in the automotive industry. It posted a 27.9% share in the entry-level hatchback segment outpacing its competitors in March.
In a statement, TMP President Michinobu Sugata expressed “We are deeply grateful for the very quick and positive response from the market towards our newly launched Wigo. This overwhelming sales performance is a testament to the trust the customers have towards Toyota’s newly launched product. We are confident that the reason why customers chose the Wigo is because of the Toyota Sure Advantage as seen in all its other line-up. Furthermore, on top of Toyota’s quality known features, the Wigo is the most affordable Toyota to date making it more appealing to the Filipino public. We are certain that this mini hatchback will continue to be well-received by people who want a car that is easy-to-own and easy-to-drive, therefore making it definitely easy to enjoy.”