Wednesday, April 30, 2014

Toyota Wigo Busts Out into the Market with 27.9 Percent Market Share in Entry-Level Hatchback Segment


The newly launched “mini” hatchback of the number one automotive company in the Philippines starts strongly in its first full month of sales. Toyota Motor Philippines’ (TMP) has sold a total of 627 units of the Wigo making a mark in the automotive industry. It posted a 27.9% share in the entry-level hatchback segment outpacing its competitors in March.

In a statement, TMP President Michinobu Sugata expressed “We are deeply grateful for the very quick and positive response from the market towards our newly launched Wigo. This overwhelming sales performance is a testament to the trust the customers have towards Toyota’s newly launched product. We are confident that the reason why customers chose the Wigo is because of the Toyota Sure Advantage as seen in all its other line-up. Furthermore, on top of Toyota’s quality known features, the Wigo is the most affordable Toyota to date making it more appealing to the Filipino public. We are certain that this mini hatchback will continue to be well-received by people who want a car that is easy-to-own and easy-to-drive, therefore making it definitely easy to enjoy.”

12 comments:

  1. So I can now conclude that people these days are cheap? I wasn't impressed with the Wigo when I test drove it in the recent AutoFocus summer test drive, while driving the materials felt like it will fall off in its places. The dashboard is full of cheap hard plastics, even the door panels are cheap plastics that I almost put a crack on it when I knocked hard on it(w/c shouldn't suppose to happen). Point is, if I were a car buyer, I'd rather opt for something more expensive yet has high build quality than buying a cheap car full of cheap materials that may not last long or worse, may harm you at the end of the day. Speaking of good build quality, only the Picanto and Mirage has that as of now. But money-wise, the Mirage is still the best in its segment. Let's just wait for the sub-P500k 1.0 MIVEC Mirage to arrive...

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    1. I was about to include the Grand i10 with the Mirage and Picanto but its way too expensive. For P728k, I'd rather get an Accent E 1.6 CRDi, better yet, the top of the line Mirage G4 GLS!!!

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    2. Ang yaman mo naman... at exaggerated pa sa mga harm harm at the end of the day...Ah, baka hindi, Mirage lang pala ipropromote mo.

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  2. Just test drove one at Caltex's Autofocus camp last week, and may I say it was like the cheapest thing I have driven. Everything feels so cheap, and the drive wasn't any better. The Mirage and the i10 was way better, but the Mirage hit the sweet spot in terms of pricing and features.

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  3. Toyota Wigo is targeted for poor people who needs a car. That's the sad truth.

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  4. Fyi only 10% of country's household have cars. so it doesn't mean you bought a cheap one makes you poor. Every car has it's own pros and cons. I think wigo is built for the sole purpose of city driving, because of its 1.0 engne. It'll be an advantage especially here in metro manila beacuse of the shity traffic. If you have a much more expensive car than wigo then good for you, but don't try to discriminate people just beacuse they bought one.

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  5. i'm going to buy a wigo before this year ends, and i'm a poor person. maybe i'd be the first poor person to own a car. hehe.

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