Friday, August 22, 2014
Isuzu D-Max X-Series is a Young Person's Pick-Up Truck
Tapping into the Generation Y or the Millennials’s mindset, Isuzu Philippines Corporation adds a new variant to their D-Max pick-up truck line designed for the young urbanite in mind. The new D-Max X-Series is aimed for the “fun, digital lifestyle of the metropolitan set.”
Based off the D-Max LS 4x2, the X-Series is loaded with new features that set it apart from the competition. The D-Max X-Series features a red ‘Isuzu’ emblem capped off with racing stripes that run on its hood and tailgate. New front and rear bumper aero skirts give the D-Max X-Series a sportier style while a new cargo spoiler that extends to the roof cut a meaner figure. Capping off the changes to the exterior are the standard bed liner and the 17-inch gun metallic alloy rims.
Inside, the D-Max X-Series get black fabric seats with bold red contrasting trim. The X-Series also gets a matching red Isuzu emblem on the steering wheel. The 2-DIN audio system also integrates all sorts of audio functions including Bluetooth connectivity.
Mechanically, the D-Max X-Series is unchanged. It’s powered by the Euro-2 compliant 4JJ1-TC engine with 146 horsepower and 294 Nm of torque. This engine is matched to either a 5-speed manual or 4-speed automatic.
The Isuzu D-Max is available in two colors: Silky White Pearl and Venetian Red Mica. Prices start at P 1,234,000 for the M/T. This goes up to P 1,286,000 for the A/T variant.
The Isuzu D-Max X-Series is also going on tour with appearances at URBN Bar, The Fort Strip on August 29 and The Distillery, Eastwood City Walk on September 5.
Press Release: New Isuzu D-Max X-Series Challenges the Urban Terrain
They’re hip, young and active, and for the members of “Generation Y,” or “Millennials,” the urban jungle is as much a challenge to face as the great outdoors is. So a vehicle that suits the city life but which can also be a capable weekend getaway ride is a requirement. Enter the new Isuzu D-MAX X-Series, which perfectly matches the fun, digital lifestyle of the metropolitan set. In other words, #xseriesisforgenerationy.
Launched by Isuzu Philippines Corporation (IPC) on August 20, 2014 at the Metrowalk Tent in Pasig City, the new X-Series variant is available for the Isuzu D-MAX LS 4x2 with both manual and automatic transmission. The Isuzu D-MAX X-Series is loaded with attractive features that definitely set it apart from any pickup model presently on offer in the Philippine market.
“Capability for capability, feature for feature, the Isuzu D-MAX is unmatched, and carries proven advantages in terms durability, reliability and fuel efficiency,” said IPC President Nobuo Izumina. “But we at Isuzu believe in continuously improving our products so that these remain relevant to our customers. That is why the new Isuzu D-MAX X-Series reflects the on-the-go, youthful attitude of the Millennial generation, whose unique fast-paced lifestyle involve constant updating and linking via social media.”
So set to go “trending” are the special features of the new Isuzu D-MAX X-Series. A stylish racing-style decal runs on its hood and tailgate, together with a red Isuzu emblem boldly inviting anyone to have that second look. Also making the D-MAX sleeker than ever are the cargo spoiler that extends to the roof and aero skirts under the front and rear bumpers. Sophisticated yet sporty 17” gun metallic finish alloy wheels guarantee the new Isuzu D-MAX X-Series will go “viral” in any hip venue city setting or exclusive out-of-town resort.
For the millennials, the digital world is not enough; they also crave for pursuits that match their high energy. So the new Isuzu D-MAX X-Series boasts side steps, making access into the cabin easier, and a cargo bed liner that allows the upwardly mobile to securely and stylishly accommodate active weekend gear like mountain bikes, wakeboards or camping equipment. Meanwhile, marking the special D-MAX is a prominent X-Series badge in the tailgate.
Reflecting the urbane but still rugged attitude of millennials are the special features found inside the new Isuzu D-MAX X-Series. The pickup flaunts black fabric seats highlighted by bold red contrasting trim. It also gets a matching red Isuzu badge on the steering wheel, which has control buttons to let techies surf the various functions of the premium 2-DIN audio system that integrates CD/MP3/Micro USB/Aux Input Jack/Tuner with Bluetooth connectivity. Further complementing digital lifestyles are Electroluminescent Meters with a new Multi-Information Display.
The new Isuzu D-MAX X-Series is powered by the Euro 2 4JJ1-TC 3.0-liter diesel engine. With Common Rail Direct Injection and a turbocharger that has an intercooler, it makes 146Ps @ 3,800rpm and 294Nm @ 1,400rpm to 3,400rpm. Besides providing optimum power, this engine is also fuel-efficient.
Matched to the power plant is either a 5-speed manual transmission or the advanced 5-speed automatic transmission that has a sequential shift function, which makes manual gear-shifting possible in an automatic transmission. Underneath the new Isuzu D-MAX X-Series is a superior suspension system composed of independent double wishbone with coil springs in front and semi-elliptical over-slung leaf springs in the rear. The combination allows the pickup to carry a heavy payload while at the same time having improved driving performance and vehicle stability, making it the ideal vehicle for the city-dwelling members of Generation Y who routinely head out of town on the weekends for their active recreational pursuits.
Further ensuring that the new Isuzu D-MAX X-Series appeals to the young and stylish are its signature color schemes: Silky Pearl White and Venetian Red Mica, both with decal stripes. The new Isuzu D-MAX X-Series LS 4x2 M/T is priced at P1,234,000 and the LS 4x2 A/T at P1,286,000 (add P10,000 for the Silky Pearl White color).
After the launch, catch the new Isuzu D-MAX X-Series in a series of bar appearances at URBN Bar (The Fort Strip) on August 29 and at The Distillery (Eastwood City Walk) on September 5.
The new Isuzu D-MAX X-Series is now available at all authorized Isuzu dealership across the country. In Metro Manila, Isuzu dealerships are located in EDSA Balintawak, Quezon Avenue, Commonwealth, Pasig, Manila, Makati and Alabang. In the provinces, Isuzu dealerships are located in Isabela, Pangasinan, Cabanatuan, Pampanga, Bulacan, Cavite, Batangas, San Pablo, Bacolod, Iloilo, Mandaue, Cagayan de Oro, Davao, and General Santos.