Minutes before the kickoff of Super Bowl XLIX on NBC, Chevrolet shocked 100 million viewers into thinking that their TVs had failed – only to command their attention seconds later to the Chevrolet Colorado, the 2015 Motor Trend Truck of the Year®.
The spot, “Blackout,” appeared to be a live game feed that transitioned to static and ultimately to a blank screen. Viewers were quickly relieved to find the ‘disruption’ was intentional. Chevrolet then explained that having 4G LTE Wi-Fi in a Colorado, at a time like this, could allow uninterrupted live streaming of the game. The spot closed with AC/DC’s iconic “Back in Black,” the anthem for the Colorado since launch.
The Colorado bookends the game with new advertising in the pre- and post-game, all to amplify Colorado’s unanimous win of Motor Trend’s Truck of the Year award, and its groundbreaking 4G technology. The Super Bowl Most Valuable Player will receive an all-new 2015 Chevrolet Colorado after the game.
“When you have a groundbreaking product like the Chevy Colorado, you must deliver groundbreaking advertising like we are today." said Paul Edwards, U.S. vice president, Chevrolet Marketing.
The additional spots running pre- and postgame are “Focus Group - Rugged,” “Focus Group - Sexier,” “Focus Group - Pets” and “Theme Song.”