Sunday, April 12, 2015
MIAS 2015: Safety First for Volkswagen
Volkswagen Philippines is highlighting the issue of safety, especially for children at the Manila International Auto Show. Part of VW’s global campaign which already rolled out to various markets worldwide, the VW Child Safety Initiative or CSI aims to increase awareness in the realm of child safety in two ways.
First is through the education of parents and kids about the possible dangers on the road. The other is to highlight the passive safety features found in every Volkswagen such as airbags and ISOFIX child seat anchors which can be used together with the right child seat.
At MIAS, Volkswagen Philippines used a sizeable chunk of its pavilion (50 square-meters) to promote safety through child education. A professional instructor explained the importance of road safety visuals while kids were made to run around a course. In the end, successful participants are issued a junior driver’s license.
Another highlight of the VW booth is the brand’s range of available child seats. These range from baby seats (0-15 months) to toddler seats (8 months to 4 years) to child seats (3 to 8 years). These seats are all crash-tested and are available exclusively at Volkswagen dealerships nationwide.
Of course, safety isn’t the only highlight of Volkswagen’s MIAS participation. VW vehicles also received their fair share of updates.
First up is the new Touareg Sport Edition. The first in a series of Sport Edition models coming this year, the Touareg Sport Edition receives a much more aggressive exterior design thanks to a monotone body color, built-in underride guards, and standard 20-inch “Mallory” wheels. It’s powered by the same 3.0-liter 6-cylinder TDI engine good for 245 horsepower and 550 Nm of torque. Price is P 4,390,000.
Another new addition to the Volkswagen Philippines range is the Polo 1.6 Comfortline sedan automatic. Joining the hatchback, VW is now putting the 1.6-liter gasoline engine along with a 6-speed automatic into the four-door body style. The price is P 932,000.
Also, gasoline-powered versions of the Touran and Tiguan are also on display sporting genuine Volkswagen accessories including a bike rack and larger, sportier alloy wheels. The Touran 1.2 TSI Trendline is available at P 1,454,000 while the Tiguan 1.4 TSI Trendline comes in at P 1,740,000. Both models are manual only.
Finally, Volkswagen Philippines has used the Manila International Auto Show to announce changes to the Beetle are pricing effective April. It sees a dramatic increase in prices: P 1,590,000 for the 1.2 TSI Trendline MT and P 1,790,000 for the 1.4 TSI Comfortline. That’s a price increase of about P 200,000 across the line.